Brand History of CORUM Watch Ⅰ

In 1955, Rene Bannwar and Uncle Gaston Rise established a unique and special brand – Corum Watch.

 

In 1956, Corum’s first watch was launched in Paris, and this first try had successfully pushed the brand to the high-grade watches market, and it was transferred to Germany to attend exhibit; therefore Corum watch’s excellent performance and often surprised innovation was identified as the original and unique brand personality, and it also became the focus that the world’s watch making industry cared.

 

In 1958, Corum took Pyramid hats being well-known in China as watch case design, published "Chinese Hat" watch.

 

In 1960, Corum’s first "Admiral's Cup" watch was introduced, and it also was the Corum’s first waterproof watch of square watchcase.

 

In 1964, Corum published "Coin Watch" which was produced by rare American 1984 double eagle $20 (22 K gold), a symbol of peace and freedom, independence. It also was the lover of former American president wearing in the wrist, such as: Nixon, Carter and Reagan et al.

 

In 1965, Corum published the first Buckingham series; it was a majestic and noble name and represented greeting for the United Kingdom Royal elegant atmosphere and the tradition, a square appearance, large size watchcase with Rome digital time scale, all these at that time were extremely innovative design concept in the watch industry.

 

In 1966, Corum introduced Romulus series watch, and it was different from the traditional watch. That time scale mark was designed on then upper ring of watch instead of surface was the biggest characteristic.

 

In 1970, Corum published "Feather Watcher" series, taking pure rare feather as a watchcase’s materials, such as peacocks, pheasants, birds, Ibis and other rare birds; excellent exquisite technology amazed watch making industry.

 

In 1976, Corum and Rolls-Royce car factory cooperated and introduced "Rolls-Royce" series watch, the alliance initiative of the car and the watch proved once again and emphasized Corum’s nature of avant-garde and art pioneer.

 

In 1980, Corum "Golden Bridge" watch was exhibited in the international advanced clock Museum and it was the ultimate and maximum presentation of watch making technology.

 

In 1983, Corum famous Admiral's Cup watch with 12 side arch shape watchcase was presented in market; its time scale mark took 12 maritime colored flags for the sign, and it owned exclusive right of all over the world. 

 

In 1986, Corum created rare art treasures "Meteorite" watches.