MIDO Watches

Mido watches were founded by George Schaeren in 1918 in Switzerland Zurich. Today, Mido company headquarters is located in Le Locle Town of Switzerland Jura Mountains. Mido name was originated from the Spanish "Yo Mido", meaning "I measure".

 

Mido watch making philosophy is the integration of eternal design and practical function instead of following the trend. The real design can be more tested than temporary fashion. Mido aims to produce a watch having high-quality materials, precise movement and excellent waterproof performance, and you can wear it for a long time.

 

Mido have opened 2000 special retail stores in 50 countries of the world.

 

"MIDO" is a familiar brand for players who are fond of entry-level machine watches, and it represents the unique, excellently functional classic, since its establishment in 1918, it was known in all over the world for the production of high-quality mechanical watch, and it provided for consumers a watch having collection and interesting value. 2006 is a year that marked MIDO 88 anniversary of the establishment, and MIDO particularly hold the celebration party in HongKong, invited hundreds of honored guest from Hong Kong, Taiwan, Switzerland, Malaysia, Indonesia, Thailand and Philippines and so on, and formally announced the brand is on stage grandly in Hong Kong, and took the lead to launch global limit watch to commemorate this special day.

 

MIDO has superior watch making technology and brilliant history, under the strong sales resources support of the first world watch group - Swatch Group, it published a new series of watches; positioning for the " the preferred brand of Swiss Observatory Identification ", aiming at profession, high-quality, attractive price, it became leading brand of entry-level machinery automatic watches.

 

MIDO watches both have original design and professional function, and its 5 classic series have respective features, including Observatory Identification series, and ALL DIAL series reflecting immortal of architecture, classic and retro COMMANDER series, solid and reliable MULTIFORT series, unique and elegant BARONCELLI series and Ocean Star series full of sport feel. It provides extremely diversified choice and has been well received and pursued by consumers and collectors.

 

MIDO brand since its establishment in 1918 has been popular with watch enthusiasts. Global president Mr. Franz Linder said: " MIDO brand has developed rapidly, in recent years it further expands the business, committed to developing the Asian market; then our sales points would spread all over Asia, including China and Hong Kong, Taiwan and Southeast Asia, which would make it more convenient for local watch enthusiasts to appreciate and purchase Mido watch. This time, MIDO again launches in Hong Kong, I believe it would be pursued by the people who pursuit high-quality life."