Maurice Lacroix Watches

Maurice Lacroix, distilled experience for decades of producing high-quality watches. Brilliant history began in 1961; Desco Von Schulthess AG Corporation that is located in Zurich purchased a watch parts factory that is located in the Saignel é gier town of Jura province. It produces exclusive brands to supply the domestic and overseas market. On 1975, the first watch named "Maurice Lacroix" in Austria was introduced, from this time on; it lays the foundation of the future success. The following year, Maurice Lacroix was famous in Spanish. Four years later, Maurice Lacroix watch sales center was established in Germany. From 1980 to 1981, Maurice Lacroix watch through the Desco von Schulthess AG branch companies in Australia entered in Sydney and Melbourne market; in 1983, Maurice Lacroix came into the Swiss market; 1986 in Holland market; 1987 in UK market; from 1989 to 1990, Maurice Lacroix re-integrate sales network of the Far East and South Pacific region, successfully entered in Japan, Hongkong, Singapore, Malaysia and Thailand market; in 1990, Maurice Lacroix began to open up the Middle East market from Saudi Arabia; in 1995,  Maurice Lacroix set up a branch office in the United States; in 2002, Maurice Lacroix in the UK opened a branch company and has found the ideal place for the development of International business. in 2005, sales network of Maurice Lacroix have spread in the world more than 60 countries about 4000 senior watch shop. Every year there are about 150000 Maurice Lacroix watches that are on sale from the Saignel é gier watch factory to the rest of the world.

 

After twenty years of the first products coming out-1995, Maurice Lacroix successfully opened the American market, established a global distribution network. In the autumn of 2001, Maurice Lacroix S.A.'s Department, formerly belonging to the Desco Von Schulthess AG, officially was registered as a Independent Company. In 2002, Maurice Lacroix operated Affiliated Companies in the UK, in order to find the ideal place for the development of international business.

 

Today, 220 employees work in Maurice Lacroix Watch Company, its products are on sale in the global 45 countries, and are on sale in more than 4000 designated senior watch stores. It is the Swiss watch brand of getting great achievement in the domestic and international market. Maurice Lacroix belongs to one of a few independent Swiss watchmaking factories. It not only firmly takes the leading position in the high-end watch market of Germany, but also is extremely popular in the United States. The most appreciated on in the process of history evolution is that Maurice Lacroix still produced their own watchcase by themselves in Saignel é gier, which is unique in all Swiss watch factories.

 

For Maurice Lacroix, 2005 is the double happy year. It is the thirty year anniversary of the first Maurice Lacroix watch published, also is the 15th year anniversary of crown jewels product “Potter series”. In 2005 Basel Watch Fair, to commemorate this special moment, Maurice Lacroix watch presents in a limited edition two Potter series watch – moon dialing back watch and tourbillion dialing back watch, which adds a new classic moments for its watches history.