In 1881, a 19 year old young watch craftsman named Achille Diresheim, in
Switzerland Lachaux-de bought a small factory; he and partners started producing
their own watch movement, mainly supplying for female watches. This soon brought
him a good reputation in the region. There are 30 local workers, and at that
time a international language called "Esperanto" is in development. In this
language "Movado"
means "perpetually work without stop". In 1905 it was selected as his company
and brand name by Achille diresheim. At the same year, in Liege exhibition
Movado won gold award and began to cut a striking figure. Leopold and Isidore
two brothers also joined in the company, which added a new force for company. At
this time it has begun to use the best tools and machinery to produce
watches.
Movado name since 1881 was proved as a company having a prophetic vision,
committing to design innovation and time technology. Movado name marks some of
the most innovative watches; in the first one hundred years company obtained one
hundred patents, and received more than 200 international outstanding innovation
award. Nowadays, movado watch is a part of perpetual collection
in more than 20 Museums around the world. Movado Company has always upheld the
concept: "our past is the prelude of our future". Movado watches was famous in
the whole world because it was produced by some twentieth Century's most
influential artist, and the prototype watch created from the artist's concept
sketches with delicate parts made in Switzerland. With a history of 122 years,
what Movado represents is a fusion of precision technology and epoch-making new
design philosophy.
During the First World War, Movado created a watch called the sergeant
watch. The most prominent place of this watch is the design of protection cover.
The postwar world was more conducive to develop, in 1924 Movado Watch Company
was set up. At this time, company developed a staggering pocket watch called
"Emeto" .The Ermeto is oblong, and it is provided with a protective cover that
can be opened and closed, and the sliding lid can wind for watch.
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