2012年12月18日星期二

Rolex Watches

Rolex is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis that managed in cooperation by the German Hans Wilsdof and Britisher Alfred Davis in 1905 in London. In 1908 Hans Wilsdof and SwissLa Chaux-de-Fonds changed its registration name into RolEX.
Rolex initial logo is palm of hand outstretching five fingers, and it indicates that the watch of this brand is completely made by hand. Later it evolved into the registered trademark of the crown which showed its hegemonic position in the wristwatch domain. The new logo shows Rolex regal feeling in the watch making industry.
In nineteen twenties, Rolex Company tried its best to research and develop the first waterproof watch. In 1926, Rolex Oyster waterproof watch officially was registered. Rolex, with its solemn, practical, not flashy style get the favor from successful man. American NBA star O'neal once gave his teammates 24 Rolex watches as presents, Hongkong's chief executive Dong Jianhua also wore a dignified and elegant Rolex steel watch. Britney Spears once for her husband bought a $65,000 Rolex watch, about RMB 800,000 Yuan.
In the international market, a Rolex watch price is from $1000 to $15000. Although the price does not poor, people still think it is good value for money. This is not only because Rolex has excellent quality, but also because it has the unique investment value. "Resilience" ability of Rolex antique watches is strong. 2002 in Geneva an auction was held, and a 1952 model year Rolex calendar gold watch wore by the last emperor of Vietnam Bao Dai at Geneva auction had captured 342,000 Swiss francs (about $235,400 at that time), RMB more than 2,000,000 Yuan. Explorer type oyster watch is the first watch climbing Mount Everest, and it also is this brand's entry-level product, price about $39,300.
In twentieth Century - mechanical watch era, Rolex has always been the leader in the whole world watch industry. Today, excellent craft and technology make that Rolex still maintains the watch industry's leading position. At present, Rolex in the global more than 20 major city has Branch Company, and the annual output reached about 1,000,000, and sales amount steadily keep the leading position in the Swiss watch industry

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