The growth of Raymond Weil

In the past 30 years, Raymond Weil has always developed and gradually gotten progress in harmony coexistence of excellence and innovation. Every design is the perfect combination of passion and precise, is also creative achievements gathering many people’s collective experience and emotion and through efforts for the long time.

 

Since beginning, Raymond Weil has been very focused on the design, to reflect the core value of the brand: warm, sensitive, enjoyable and harmonious. Raymond Weil designers successfully use their choice of material and smooth lines, the pursuit for balance and unity and attention to detail to interpret and show these values. Indeed, it is pure and prudent appearance that gives the Raymond Weil watches unique personality.

 

However, Raymond Weil design‘s unique characteristic is not confined to its appearance. Raymond Weil thought watches as perceptual object: the object has a direct contact with the skin. Therefore, Raymond Weil designers concentrated force on the matter of watch wearing, considering it how to be worn on the wrist, as well as how the wearer feel comfortable.

 

This approach is consistent with the brand concept "first function, appearance complemented ". A watch always takes watch movement as the core, and movement decides watch size, thickness, volume and so on. In view of this, the design became visual expression conveying watch interior and perfect connotation, endowed with unique personality for watches.

 

The same reason, the design is not an individual independent to the other; from the initial pencil sketch into the complete technical specifications, design was fused into a series of interrelated steps. Raymond Weil designers and technical staffs work together, with their enthusiasm and curiosity to watches and clocks, put forward new ideas and make their performance progress.