Historical evolution of Baume & Mercier

In 1830, cooperation relation was established: Louis Victor and Pierre-Joseph-C é lestin Baume in the Swiss Jura Mountains Les Bois town founded "Frères Baume" trading company.

 

In the early of 1880's, the second generation took over business. As the beginning, the cooperation relation between two people led business development. Louis-Victor’s son Alcide Eugène took over the Swiss business, while his brother Alcide Joseph managed London branch.

 

In 1920, Baume & Mercier group was born. The third son of Alcide Eugène - Louis-Victor’s grandson William Baume decided to go to Geneva and started an undertaking, and Baume & Co. also expanded business to England. Meanwhile, William Baume and Paul Mercier jointly created Baume & Mercier watches, and became the leading one of Swiss watch brands.

 

"Baume & Mercier Genève was registered in August 27th, 1920. From 1920’s to 1930’s, business territory of Baume & Mercier had been expanded to five continents. Unfortunately, William Baume because of health reasons soon announced his retirement.

 

In 1937, Paul Mercier resigned, and Constantin de Gorski took office. Born in the Poland family, de Gorski is a talented artist. He brought the new modern spirit for Baume & Mercier and made this brand popular perpetually.

 

The key to the success of Baume & Mercier is age-old watch making tradition and combination of each cooperation relationship.

 

In 1964, Piaget purchased Baume & Mercier.

 

In 1973, the classic 12 edge Riviera series watch was launched.

 

In 1987, bold, excellent, full of female charm Linea series was introduced.

 

In 1988, brand joined in the PBM International group. This group is Cartier's organization that is responsible for production and marketing of senior watch.

 

In 1994, the classic Hampton watch was introduced. Subsequently it developed into a complete series of watches, including: Hampton Milleis (1999), Hampton Spirit (2002) and Hampton City (2003).

 

In 1996, Baume & Mercier joined Vend me group.

 

In 1997, that Catwalk watch was introduced again made Bracelet Watch popular and got a great success.

 

In 1998, an elegant Cape Land Sport watch was presented.

 

In 1999, Baume & Mercier joined in the Richemont group.

 

In 2004, 10 anniversaries of Hampton classics series watches, then, it launched the new Riviera wristwatch having more modern flavor, and Classima Executives series was born.

 

Brand concept: “the design workshop producing high-grade watches ".