2012年12月13日星期四

A. Lange & Söhne's characteristic


A. Lange & Söhne is very accurate German mechanical watches brand, its main feature is: incomparable exquisite technology and high standards of perfect handwork. Rare non Swiss watch brand, it is a typical eastern Germany product; it once disappeared because of the former East Germany's autocratic rule, but again renewed youth after West and East German are reunification. A. Lange & Söhne insisted only to produce mechanical noble metal wrist watch, which makes its quality and price are kept rather high; generally the price is above $100,000, and even you can’t buy it in the domestic general stores.
 
A. Lange & Sohne's rise, in addition to the traditional German movement’s elegant style which shows a new scene for watch industry, is also because it created a nearly perfect visual impression, on behalf of absolutely dedicated oath to the watch making skills and aesthetic realm. Through a transparent watch back you can see how the whole watch movement works, you rarely does not indulge it. The reborn A. Lange & Sohne for top watch making factory sets a very high standard, which forces many Swiss watch companies to have products to respond to it. While its interpretation fro "perfect technology” also brings introspection opportunity for watch factory and many watch players: A. Lange& Sohne only manufactures mechanical watches, only In House Movement, and different watch style must use different basic movement. All parts of A. Lange & Sohne watch must be carefully polished by hand, so the stunning movement quality can be achieved.
 
The main advantage of A. Lange & Söhne
 
First, the best brand in German watch history;
 
Second, strong technical support;
 
Third, the revivalist of modern movement being artistic;
 
Fourth, good auction quotation.
 
A. Lange & Söhne disadvantage:
 
First, had intermittent history and need to have popularized image;
 
Second, too low yield (five thousand or so);
 
Third, research and development for lots of complex functions.

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