2012年12月20日星期四

Movado’s history records


Over the years Movado creates a variety of watch classics, especially Museum Watch: single dot is located in the 12 position, which is a symbol of the midday sun; the design of the museum watch dial having no digit is known as modernism pattern. This design was introduced in 1947 by the famous United States artist Nathan George Horwitt, fully embodying the essence of 1920’s Bauhaus design school; in 1960 it was collected permanently by the New York Museum of modern art, and it was the first watch receiving this honor, so it also was called Museum Watch. Today, movado watch has become the collections of many museums around the world, while the Museum watch Dial became the one and only design elements of this brand.
 
An admirer of Einstein has presented a Movado watch to him, and it becomes life-long love of Einstein. Movado again developed waterproof watch, since 1935, its aquatic design continuously was received by many people. This system included cork gasket that could wind spring rod and make it waterproof, then aquatic watch begun to be used in the water sports. Movado used stages to show the future of the watch: the first was automatic watches relying on the swinging wrist, and then was the calendar watches; it always took the leading position in all similar watches.
 
Movado has always known for its unique aesthetic and watch design through time and space. From 1910 to 1925, Movado has developed into the leader of miniature watch movement and also has become new power specially researching and developing highly imaginative and exquisite female watch. Every Movado watches contained different culture feelings, among them "1881 Collection Series" and "Museum Collection Series" has a strong nostalgic style, while every Movado watch, with its great originality design, won the praise from all over the world.
 
Movado brand was created by Achill Dietz in 1905. In the first several years of 1920’s, the ordinary performance of Movado company is impressive a series of inventions and patents. The precision machinery and the new thinking prove its pursuit for excellence in more than one century. Movado history is full of dream and determination, entrepreneurs and innovators, time and timer, quality and Swiss watch making skills, art temperament and design, as well as many geniuses.
 
In 1910, Movado won awards in Brussels Expo, and in Switzerland and abroad successively have gained precision award of watch competition. Now, four brothers have joined, such as Isaac, a skilled engraver; they created woman watch prototype that can reflect the time evolution. Then the company gradually was expanded, built the factory having latest equipment. New concept gradually developed, and the traditional cylindrical watch movement was replaced by Diamond Bar precisely produced by machine. Movado created revolutionary movement called "Polyplan", and it was composed of three different surfaces and could match the shape of the wrist according to watch surface bending degree. Ployplan is the predecessor of "Curviplan" and "Novoplan", for decades it has always maintained in the forefront of the times!

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