New Products of Panerai

In 2005, P.2002 watch movement is the first one researched and developed by Panerai itself. Power storage for 8 days watch adopted this hand mechanical movement that represented the latest technology. This watch movement consists of 245 parts (among them 191 parts are not the same), and its main power storage is designed in a new device, comprising three gossamer rod (Panerai’s patent) and a frequency of 4 Hz free induction balance pendulum, and vibration frequency is 28800 times per hour. Horizontal dynamic storage display (Panerai’s patent) is located in the six o'clock position. P. 2002 movement also has GMT, local time of above 12 hours, as well as the a.m. and p.m., hour, minutes and seconds. Time regulating system adopts zeroed device, when the crown is pulled out, the pendulum stops and the second hand backs to zero, which guarantees watch and standard time adjusting are extremely precision. Because of complicated technology, Panerai spent four years to complete the research and development of this watch movement.

 

In 2006 Panerai in "SIHH Geneva High-grade Horologe Exhibition” published 2006 new Panerai watches series and Ferrari watch series. Following in 2005 it launched the first watch movement researched and developed by itself - P.2002 and RADIOMIR power storage for 8 days GMT watch that used this self-produced watch movement, this year Panerai made persistent efforts to launch the second watch that used Panerai homemade movement - Luminor power storage for 8 days GMT watch, and created the first watch series that matched up with the homemade watch movement - Manifattura Collection. Manifattura watch series absolutely followed the Panerai quality standards, and good quality was combined with precision technical performance and the unique watch style. In addition to Panerai new watch series, another significant series was Ferrari watch series especially produced for Ferrari car factory. Appearance design of Ferrari watch carefully turned to car’s engine machinery and car body lines some details for guidance, and Ferrari car distinctive style was visible in this watch. Ferrari watch series were divided into Granturismo and Scuderia two series. Granturismo series conveyed elegant sport style. Scuderia series showed strong and car element. Two watch series all showed delicate sport style and sophisticated technology connotation.

 

In 2007, following ten years ago successfully launched Panerai brand and in 2005 launched P.2002 movement, Panerai again proudly announced to introduce three movements entirely designed, planed and produce by Panerai itself, which provided power for the brand's future works. Panerai recently opened the first store in Hong Kong besides in Italy, and this also was the first time this brand opened the store since in 2001 it reopened family store in Florence. This store was located in the Prince Building of Central Hong Kong, covered an area of 45 square meters. The store's design was responsible by famous Italy architect and was completed under the art supervision of Panerai Italy headquarters. Designers kept the brand’s important element, and combined ancient with modern characteristics, then integrated into the new environment.

The development of Panerai Ⅰ

In 1956, on demand of Egyptian Navy, Panerai especially produced an outsize Radiomir wrist watch. Its driving Angelus movement has storage power up to eight days, and rotation scale interval of watchcase is five minutes, and it can calculate diving time. In addition, watch factory for other Mediterranean many nations’ navy limitedly produced wrist watches (approximately 30).The same year, Panerai in Italy patented the protection device of watch crown, and this device could lock watch crown to reach the waterproof effect. This invention was patented in the United States in 1960.

 

In 1972 Giuseppe Panerai died. His business was taken over by engineer Dino Zei, and he renamed the family business to Panerai Company limited. Watch factory continued to cooperate with Italy navy, to provide wrist watch, tools and various precision instruments for it.

 

In 1980 Panerai designed a wrist watch that could withstand pressure of 1000 meters depth in sea. The watchcase of this watch prototype was made of titanium alloy, with mechanical automatic winding movement, rubber watchstrap, and tritium was inlaid in the watch dial and pointer had luminous effect. 

 

In 1993 Panerai opened civil market and introduced several limited editions, including Luminor, Luminor Marina and Mare Nostrum chronograph series.

 

In 1995 watch factory launched Slytech special series watches. “Sly” is nickname of actor Sylvester Stallone. As a watch fans, when he filmed movie “Daylight”, because of the need to the film content, he ordered a “Submersible” watch from Panerai. Subsequently, he again ordered a “Daylight” wrist watch with white watch dial and a “Mare Nostrum” watch improved by himself from Panerai. On the back of these works were carved Stallone’s signature.

Panerai Watches Ⅰ

Founder: Giovanni Panerai (1825 -1897)

 

Country: Italy

 

Creation time: 1860

 

Founding location: Florence, in Italy

 

Product categories: high-end watches in the field of sports, leisure.

 

Attached to company: Richemont group

 

PANERAI was founded in 1860 and was famous for precision machinery and excellent quality. In the beginning it for Italy Royal Navy produced precision instruments and watches. Now Panerai has become world famous advanced sports watch brand. By virtue of design inspiration from the sea, Panerai was targeted for high-end watches brand in the field of the sport, leisure. Design style of Italy and the Swiss professional technology make every watch having a distinctive brand style and excellent quality.

 

1860 Giovanni Panerai (1825 - 1897) was founder of family enterprise. He in Ponte Alle Grazie of Florence set up a watch workshop and established interactive relationship with the Swiss respected well-known watch factory. After Giovanni Panerai died, his son Leon Francesco inherited his father's business.

 

From 1890 to 1900 Giovanni Panerai’s grandson Guido Panerai (1873 - 1934) expanded the family business scope, joined the production of precision instruments, and became designated supplier of Italy Royal Navy.

 

In 1900 Panerai moved watch workshop to San Giovanni square in Florence; this workshop now is still watch factory shop. "Orologeria Svizzera" on signboard of the entrance so far could be made out, which so obviously emphasizes honorable Swiss blood of Panerai brand. In addition, watch factory started for the Italy Defense Ministry to provide optic and machinery tools.

 

In 1910 watch factory begun to R & D luminous material to be used in the instrument dial, sight and telescope device, finally it successfully combined zinc sulfide and radioactive bromine, developed”Radiomir” having luminous effect. If the mixture is placed in a small glass tube, which can effectively make life longer. Guido Panerai, with the success of this invention, obtained patents in Italy and other countries.

OMEGA watches

World-renowned OMEGA watch was born in Switzerland and has a history of more than 150 years. OMEGA (W) is the 24th letter of Greek, also is the last one. It symbolizes the beginning and end of things, the first and the last. On behalf of the "excellence, perfection, achievement" extraordinary quality, it interpreted Omega’s search for "excellence quality" business philosophy and "admiring tradition, and active in innovation" spirit.

 

Omega in sailing, track and field, swimming and other world-class events is used as the standard time, and often sponsors golf tournament in Europe, was awarded for thirty-one times the designated timer of Olympic Games. OMEGA has four series of the world's most famous products: the constellation series of fashionable and elegant appearance, sea horse professional diving series specially designed for sport enthusiasts, super giant series designated as a space mission timer, noble and elegant flying saucers series.

 

For one hundred and fifty years, Omega steadily took the pioneer position of the world watch making industry and established great achievement. In space, super giant professional series is not only the watch worn on the moon, but also has helped to save the Apollo 13 astronaut and has gotten "Snoopy Award” issued by NASA.

 

In the aspect of sports, Omega is the designated timer of the 21st Olympic Games (including swimming and competition events requiring extreme accuracy) and Auto Racing Team Championship (CART) held in the United States, Canada, Australia and Japan.

 

In the aspect of science and technology and design, OMEGA not only has the innumerable accurate record and excellent design, pioneers a number of techniques, such as making the world's first Mid-Tourbillon watch.

 

In the world of OMEGA, only watch with outstanding quality can be displayed in senior shop window of more than one hundred and thirty countries.

 

The world's celebrities such as Cindy Crawford, Pierce Brosnan, Michael Schumacher and Martina Hingis all choose Omega to wear. As the industry leader, they always reflect the essence of OMEGA. No matter their faces, talk or move can reflect the elegant temperament, careful thought and brilliant achievements behind every OMEGA watch.

NOMOS Watches

NOMOS: German technology, the Continuation of Glashütte watches Legend.

 

Nomos watch which is originated from East Germany is located in Saxony Glashütte where there are hundred years history of manufacturing watches, Glashütte watchmakers with their exquisite workmanship create excellent quality and unique design manual mechanical watches, while clear design awareness of Nomos is visible in the performance and readability of every watch. 

 

Nomos factory is located in Glashütte where there are hundred years history of watch manufacturing; its legend can be traced back to Saxony horological manufacturing industry founder Ferdinand Adolph Lange (1815-1875) and his son. In 1845 Lange built a manufacturing plant in Glashütte. According to his own unique thought, he taught staffs in person, and helped a lot of people to create their own studio. In a few years, machine devices and precision timer produced by Lange have become the synonymy of "highly accuracy", and even have won the appreciation from Swiss watch entrepreneur.

 

In nineteenth Century Glashütte has been famous for manufacturing gorgeous watch of the highest quality, at that time people said: “Lange watch of Glashütte is not produced for mass production." actually Lange watch is really very luxurious, like a complicated and exquisite art, and only rich people can afford to buy it.

 

With the unification of Germany, the traditional watchmaking got rebirth, Glashütte, as an outstanding watchmaking center, its unique style and influence is also back to life again. As the first chair of new watch manufacturing industry - Nomos inherits Glashütte’s hundred year history of manufacturing watches, and produces very high quality mechanical watches, and continues the reputation of Glashütte as birthplace. So, Nomos can be regarded as a national treasure of the Germans.

 

Nomos President Roland Schwertner believes "design does not terminate in the product's appearance, but continually is showed in relationship between us and people who wear NOMOS watches". So Schwertner insists that every Nomos watch owner will get a proof of ownership (along with watches having numbers), this nice design aims to ensure that this watch can get the most perfect processing as fast as possible when it is in need of repair. Schwertner thinks that this service is integrated in the design concept of Nomos watches. Due to Schwertner’s insist, today's Nomos watches is almost perfect. Even in the most difficult environment, Nomos can still does not change its original ambition and creates amazing watch.

 

Glashütte Saxony always continued the tradition of manufacturing senior watch. However, in post-war Germany, Glashütte was gradually being forgotten. The reunification of Germany prompted the rebirth of watchmaking tradition. Nomos watch is excellent quality and unique design manual mechanical watch. Only the very good material will be used in the structure of Nomos. What’s more, watchmaker with their excellent technology, in the production process of every part, every step, gave the most attentive care and attention. 

The development of Parmigiani Fleurier

In all Parmigiani Fleurier watch series, there are two watch movements completely produced by itself. These two watch movement were designed by Michel Parmigiani and his team, and they were hand winding mechanical watch movement PF110 which was launched in 1998 and self-winding mechanical watch movement PF331 which was launched in 2001. There are several programs now in the design and implementation stage, one example is the world's first longitudinally aligned parts of mechanical watch movement, and its some basic concept can be tracked back to Vincent Berard, but now it is entirely designed and produced in Fleurier workshop and was launched to market in 2004.

 

From the end of 2000 to the beginning of 2001, Santos family foundation first in the bobbin net valleys purchased Atokalpa company specially producing high quality mechanical components, then bought Elwin Sa specialized in lathe working and precision moulding, and producing miniature mechanical watch components. These two purchasing actions offered services not only for the Parmigiani Fleurier brand building an excellent watch making center, but also for the other well-known watch brand, in addition it also provided a proper support for Parmigiani Fleurier factory's sustainable development. In 2002, Parmigiani Fleurier factory produced almost 2000 watches.

 

In 2003, Michel Parmigiani occupied the chairman and chief executive officer of Parmigiani Fleurier SA Company and in person supervised every procedure from design to production in every watch making plan, that is to say, offering creation guidelines for the brand is completely because of excellent production principles and strict quality control.

 

In 2005, in a short of ten years, Parmigiani Fleurier for its watch manufacturing base successfully was equipped with the best quality tools to ensure that their watches were provided with the highest quality. The production facilities of vertical integration made Parmigiani Fleurier became one of very few real perfect senior Swiss manufacturers of watches and clocks.

 

Parmigiani Fleurier gathered many excellent watch making masters. In the aspects of R & D and designing watch outer structure (design concepts and production about watch dial and watch case), micro mechanical engineering technology (design concepts and production about mechanical tool), precisely mold repaired (used to manufacture the component of watch movement), machinery collaboration, assembly and packaging and so one, Parmigiani Fleurier was efficient.

 

In the circle of those watches enthusiasts who love sophisticated mechanical structure and consider single and particular watch manufacturing technology as an indispensable part, Parmigiani Fleurier is committed to ensuring that its watch is regarded as Switzerland's most advanced watch manufacturing indicator and standard.

The business scope of Parmigiani Fleurier

Parmigiani Fleurier’s business scope today focuses on three main aspects: repairing antique watches and clocks, specially producing models for the main watches brand and Parmigiani Fleurier watches.

 

First, repairing watches and clocks. In 1975, when the Swiss watch industry was filled with untold suffering, Michel Parmigiani decided to set up his own company - PARMIGIANI MESURE ET ART DU TEMPS. Against the trend of that time, he decided to participate in the adventure of watch making, and his wife in almost every category of his work has given the support .As mechanical technician and tool manufacturing experts, his father also played a decisive role. Michel Parmigiani now took the most of his energy on repairing epoch-making watches, creating new watch movements and producing watches finished goods for some famous brand. Famous museums, such as Paris Museum of the Decorative Arts, all asked it to repair those famous works. Main private collections, such as collections from the Santos family foundation and a famous Swiss museum, all were repaired by Michel Parmigiani.

 

Pendule Sympathique is a very excellent and outstanding timer. Experts have always thought that no one could repair it and this famous works would be lost forever. But, Parmigiani master and his colleagues in 1991 repaired it. Today, Pendule Sympathique has completely been restored and again showed its past glory.

 

In 1996, Santos family foundation got the main stock of Parmigiani Mesure et Art Du Temps, and contributed to the production of Parmigiani Fleurier brand watches and clocks series. Fund’s commitment reflects their support for business and plan that has contribution for Swiss quality reputation and creation and is favorable for Swiss cultural traditional reputation. Also in 1996, pocket watch, small-sized table clock and wrist watch were produced for the first time in Parmigiani Mesure et Art Du Temps factory. Because the vast majority of production processes was completed are in its own factory, Parmigiani Fleurier had a broad creative space. Parmigiani grasped the opportunity to create a masterpiece - "La Fleur D Orient” chronometer. As "La Fleur D Orient”’s innovation about machinery and art, skilled workers spent a total of 20000 hours to accomplish it.

 

Second, Parmigiani Fleurier Watches. During 1995, Institute L’Homme et le Temps issued a award called GAIA to Parmigiani Fleurier, in recognition of his contribution to the activities and research related to the time. By 1997, Parmigiani Fleurier watches were showed for the first time on SIHH exhibition. Cutting a striking figure in the international market, it also rapidly won reputation in those masters who liked sophisticated mechanical timepiece and watches. In 1998, a Francois Ducomman armillary sphere clock (it is also known as “Boundry”) which was manufactured in 1817 was renovated and preserved. Armillary sphere clock could show that the moon and the earth revolved around the sun, now this timepiece is the best collection of antique timepiece in Milan Sforzesco Museum. In 1999, annual production of Fleurier workshop of is less than 900 watches and clocks.

Parmigiani Fleurier Watches

Today’s Swiss watch industry, A hundred schools of thought contend. While the independent brand Parmigiani Fleurier, with its unique and unusual style, established its watch pioneer image. If mentioned Parmigiani Fleurier brand, we can not ignore its soul Michel Parmigiani. In 1975, he bucked the trend and firmly set up his own company Parmigiani Mesure et Art Du Temps (PMAT), involved in the business of repairing outstanding watch; his persistence won an opportunity to contact a priceless treasure, and it is the chance to meet Sandoz Family Foundation chairman Pierre Landolt, then they established relations of cooperation, which in 1980’s foresaw new watches legend and caused Parmigiani Fleurier brand created in 1996.

 

In 1976, Michel Parmigiani began his occupation career in the “art creation" field of repairing watches and clocks.

 

In 1978, development of "private label" activities for the famous watch brand.

 

In 1995, Michel Parmigiani won the GAIA award, in recognition of its business activities and research related time.

 

In 1996, Sandoz family foundation bought the main stock right of PARMIGIANI MESURE ET ART DU TEMPS. It launched the first Parmigiani Fleurier timer series, composing of watch, pocket watch and clock.

 

In 1998, it developed the first mechanical manual winding fixing movement - "110 watch movement", and this movement could reserve 8 days power, completely developed and produced by Parmigiani Fleurier.

 

From 2000 to 2001, it merged several production companies and watch appearance production companies: Bruno Affolter SA, Atokalpa SA and Elwin SA (company professionally manufacturing watch parts and engaging in high mechanical engineering), which consolidated the independence of PARMIGIANI MESURE ET ART DU TEMPS manufactory.

 

In 2001, it developed and released a mechanical automatic winding "watch movement 331", and this movement was entirely produced by Parmigiani Fleurier; company published a new watch product line to celebrate it - FORMA (renamed as Kalpa).

 

In 2002, Parmigiani Fleurier developed and released a mechanical automatic winding "movement 333", entirely homemade flying back calendar movement.

 

In 2003, PARMIGIANI MESURE ET ART DU TEMPS SA was replaced by a new organizational structure: PARMIGIANI FLEURIER SA and VAUCHER MANUFACTURE FLEURIER SA.

 

In 2004, Type 370 Bugatti watch first was launched in the whole world, and this is the first transverse mechanical watch movement, and it also was the invention that has never seen before in the history of watch making industry.

 

In 2004, Parmigiani Fleurier released machinery "movement 500", the first of 30 seconds Tourbillon movement with the central second hand and 7 days of power reserve. It was developed and produced independently by Parmigiani Fleurier.

 

In 2004, it began Fleurier Quality Foundation certification and established a set of up-to-date and rigorous watch making standard aiming to maintain the high quality standard comprehensiveness of advanced watches. Parmigiani Fleurier is one of the founding members.

 

In 2005, Parmigiani Fleurier announced to the global media that a new R & D vibrator - AK215 was successfully produced. It was completely developed and manufactured by Vaucher Manufacture Fleurier industrial sector.

 

In 2006, the first Parmigiani Fleurier lady series was released.

 

In 2006, the annual production number was approximately 4000 watches.

 

In 2006, the 30 anniversary of Michel Parmigiani was celebrated.

 

Parmigiani Fleurier brand has spread 70 countries over five continents, had more than 20 women's and men's watches which were all equipped with the 15 movement developed and produced by itself, which laid a solid foundation for great brand success. As Michel Parmigiani at that time firmly believed that, only to become a free creative watchmaker, you would have a chance to fully realize their dream and insistence about watch making technology. Today, every Parmigiani Fleurier's operation process all show that same spirit: the relentless pursuit and the commitment to perfection; every Parmigiani Fleurier works are cast into the unique and unusual founding spirit, no matter sophisticated or simple, all can be recognized just one eye.

OMEGA Watches's History

In 1900, Paris World Fair, Under Eiffel Tower, at the new turn of the century, OMEGA series, with its excellent performance, won the top honors issued by the international jury; while Greek Temple Gold Carved Watch with fame spreading far and wide is one of them.

 

At that time, OMEGA's annual output was two hundred thousand, and it had one thousand employees and came first on the list in Swiss watch manufacturers.

 

In 1848, the year when the Swiss Federation was born, Louis Brandt andLa Chaux-de-Fonds open watch assembly factory.

 

In 1880, Louis Brandt's son Louis-Paul and Csar selected Bienne region as factory building location where there are sufficient manpower, abundant resources and convenient transportation. After having selected factory location, the factory took the lead to abandon assembly system and use mechanized production method, produce unified standard parts and introduce the new division of labor system for assembly work, make precise, excellent in quality and reasonable in price watches.

 

OMEGA 19 watch movement which was known to the entire world was launched in 1894, and it not only quickly became the symbol of excellence, but also made the company named "OMEGA".

 

Since this moment, OMEGA, with its advanced watch making technology, become the pioneer in watch making industry for one hundred and fifty years.

MIDO Watches

Mido watches were founded by George Schaeren in 1918 in Switzerland Zurich. Today, Mido company headquarters is located in Le Locle Town of Switzerland Jura Mountains. Mido name was originated from the Spanish "Yo Mido", meaning "I measure".

 

Mido watch making philosophy is the integration of eternal design and practical function instead of following the trend. The real design can be more tested than temporary fashion. Mido aims to produce a watch having high-quality materials, precise movement and excellent waterproof performance, and you can wear it for a long time.

 

Mido have opened 2000 special retail stores in 50 countries of the world.

 

"MIDO" is a familiar brand for players who are fond of entry-level machine watches, and it represents the unique, excellently functional classic, since its establishment in 1918, it was known in all over the world for the production of high-quality mechanical watch, and it provided for consumers a watch having collection and interesting value. 2006 is a year that marked MIDO 88 anniversary of the establishment, and MIDO particularly hold the celebration party in HongKong, invited hundreds of honored guest from Hong Kong, Taiwan, Switzerland, Malaysia, Indonesia, Thailand and Philippines and so on, and formally announced the brand is on stage grandly in Hong Kong, and took the lead to launch global limit watch to commemorate this special day.

 

MIDO has superior watch making technology and brilliant history, under the strong sales resources support of the first world watch group - Swatch Group, it published a new series of watches; positioning for the " the preferred brand of Swiss Observatory Identification ", aiming at profession, high-quality, attractive price, it became leading brand of entry-level machinery automatic watches.

 

MIDO watches both have original design and professional function, and its 5 classic series have respective features, including Observatory Identification series, and ALL DIAL series reflecting immortal of architecture, classic and retro COMMANDER series, solid and reliable MULTIFORT series, unique and elegant BARONCELLI series and Ocean Star series full of sport feel. It provides extremely diversified choice and has been well received and pursued by consumers and collectors.

 

MIDO brand since its establishment in 1918 has been popular with watch enthusiasts. Global president Mr. Franz Linder said: " MIDO brand has developed rapidly, in recent years it further expands the business, committed to developing the Asian market; then our sales points would spread all over Asia, including China and Hong Kong, Taiwan and Southeast Asia, which would make it more convenient for local watch enthusiasts to appreciate and purchase Mido watch. This time, MIDO again launches in Hong Kong, I believe it would be pursued by the people who pursuit high-quality life."

Historical evolution of Baume & Mercier

In 1830, cooperation relation was established: Louis Victor and Pierre-Joseph-C é lestin Baume in the Swiss Jura Mountains Les Bois town founded "Frères Baume" trading company.

 

In the early of 1880's, the second generation took over business. As the beginning, the cooperation relation between two people led business development. Louis-Victor’s son Alcide Eugène took over the Swiss business, while his brother Alcide Joseph managed London branch.

 

In 1920, Baume & Mercier group was born. The third son of Alcide Eugène - Louis-Victor’s grandson William Baume decided to go to Geneva and started an undertaking, and Baume & Co. also expanded business to England. Meanwhile, William Baume and Paul Mercier jointly created Baume & Mercier watches, and became the leading one of Swiss watch brands.

 

"Baume & Mercier Genève was registered in August 27th, 1920. From 1920’s to 1930’s, business territory of Baume & Mercier had been expanded to five continents. Unfortunately, William Baume because of health reasons soon announced his retirement.

 

In 1937, Paul Mercier resigned, and Constantin de Gorski took office. Born in the Poland family, de Gorski is a talented artist. He brought the new modern spirit for Baume & Mercier and made this brand popular perpetually.

 

The key to the success of Baume & Mercier is age-old watch making tradition and combination of each cooperation relationship.

 

In 1964, Piaget purchased Baume & Mercier.

 

In 1973, the classic 12 edge Riviera series watch was launched.

 

In 1987, bold, excellent, full of female charm Linea series was introduced.

 

In 1988, brand joined in the PBM International group. This group is Cartier's organization that is responsible for production and marketing of senior watch.

 

In 1994, the classic Hampton watch was introduced. Subsequently it developed into a complete series of watches, including: Hampton Milleis (1999), Hampton Spirit (2002) and Hampton City (2003).

 

In 1996, Baume & Mercier joined Vend me group.

 

In 1997, that Catwalk watch was introduced again made Bracelet Watch popular and got a great success.

 

In 1998, an elegant Cape Land Sport watch was presented.

 

In 1999, Baume & Mercier joined in the Richemont group.

 

In 2004, 10 anniversaries of Hampton classics series watches, then, it launched the new Riviera wristwatch having more modern flavor, and Classima Executives series was born.

 

Brand concept: “the design workshop producing high-grade watches ".

Richard Mille Watches

The world's top mechanical wrist watch brand Richard Mille, with revolutionary watch making technology, developed the most precision Tourbillon watch that was famous in the whole world. The founder Richard Mille who used his own name to call brand once said: "my goal is to produce the “formula one” in watch industry."

 

Until the end of 2005, nine styles of Richard Mille watch that had been published, from the design concept, watches material to the each part’s appearance and performance in the watch, had a close relationship with the precision design of Formula One racing.

 

Richard Mille watch’s shock absorber and function selection keys are inspired by automobile. The function selection keys are innovative and unique technology of Richard Mille; it likes car’s gear, having winding, timing and neutral three gears, which can reduce the effect of watch movement operation precision because of the winding or adjusting.

 

In 2001 Richard Mille launched the first watch RM001.This product was firework display in watch industry, and immediately has an international reputation and gained the success.

 

Until 2006, Richard Mille had new breakthrough, integrated into the new design concept, developed and broke through watch making technology, launched six styles of new Richard Miller mechanical watches. At the same time Richard Mille was again selected as the best watch by Robb Report & Collection the best of the.

 

Until January, 2010, Richard Mille launched a total of 21 models and hundreds of watches and in Chinese Beijing lijun hotel and Shanghai Henglong Plaza opened stores, of which Beijing lijun hotel is the world's largest Richard Mille flagship store. Mourinho who currently taught in the Spanish Real Madrid wore this brand’s watches. RM-008 Tourbillon split-second watch, after through five years of research and development, is the first product of Richard Miller watch all series, selling price $ 4,800,000.

Brief introduction about Baume & Mercier

Baume & Mercier ancestry laid foundation in Jurassic area, after hundreds of years of experience and transformation, and it always adhered to create high-quality, low-cost product, so that consumers satisfied with one hundred percent essence sense. In sixteenth Century, Geneva watch making technology began, at that time Baume family located in France Franche-Comte pastoral area was aware of the importance of industrial transformation. In 1542, Baume family stepped out the first step of adventure and established studio in Swiss Jura valley area, later louis-joseph Baume built their own factories and gradually expanded overseas market. In 1893 a tourbillon Observatory watch without key winding won the highest honor of Kew Observatory race, which for Baume & Mercier watches successfully expanded overseas market.

 

In 1912, William Baume in Geneva met czar nobleman descendant - famous watch business manager Paul Mercier. In fact, it is difficult to imagine that two people having totally different personalities would be together: William Baume is strict with every demands, conservative and very concerned about his reputation; Paul Mercier is full of energy and vitality, passional for art. Two people in 1918 officially cooperated, and Baume & Mercier occurred.

 

Their cooperation pushed brand to the peak. In 1921, Baume & Mercier won the highest honor of the Royal watch manufacturing - "poincon de Geneve" quality mark awarded by Republic of Geneva, and this honor was the highest praise for Baume & Mercier product quality and creativity.

 

Through introducing from Italy agents Baume & Mercier cooperated with Piaget, jointly built a worldwide distribution network and committed to the development of new technology and new watch style, which for Baume & Mercier established an excellent reputation and successfully developed a vast number of customers. Until 1980, Baume & Mercier watches have been sold to the world on five continents, more than 70 countries.

 

Since its establishment in 1830, Baume & Mercier adhered to Swiss watch making tradition and evoked the design inspiration and created a series of unique and elegant works. Today, the brand successfully is combined with watch making professional technology and innovative science and technology; in the same industry, it leads the group and continues to launch a surprise. Baume & Mercier’s history is the evolution of a series of partnership: a group of distinguished people worked together for the production of the highest quality watches.

Unique style of Baume & Mercier

Baume & Mercier from the beginning insisted on equilibrium belief between tradition and modern, and this belief was combined with innovative ideas, elegant superior quality and strict professional standards. All the time, Baume & Mercier watch kept the faith and constantly updated technology, also close to the pulse of the times, and constantly brought forth the new through the old and designed modern, traditional and elegant style. So far, Baume & Mercier already become famous senior watch brand in international market, and its sales network has throughout the five continents. Baume & Mercier watch for many years won many awards and successfully developed a number of clocks technology, known as fashion, simple, elegant watch master.

 

Every Baume & Mercier watch crown and movement was engraved with ancient Greek word "Ф"- a symbol of perfect harmony. This golden number theory represents perfect proportion and harmony combination, and even the great Darwin in 1509 renamed it as "divine proportion”. This classic code is the best guarantee of flawless technique and extraordinary creation.

 

In 1972, Galaxie, Mimosa and Stardust three different series of watches that was designed by Baume & Mercier watch factory, won the "Golden Rose", and the most famous Riviera watch of Baume & Mercier was also born in the same year. Baume & Mercier outstanding artistic ideation and flawless beauty, after the Riviera series was launched, reached the peak.

 

Over the years Baume & Mercier continually brought forth the new through the old, and was full of creative idea and spared no effort to break through science and technology limit. In recent years, under the promotion of RICHEMONT group which was famous for being agency of senior products (including Cartier, Piaget, Baume & Mercier, Mont Blanc, Dunhill etc. brand), it likes a tiger with wings added and gets more brilliant achievements.

 

That Baume & Mercier can uphold the quality also rely on its partner efforts, so Baume & Mercier in association with Cartier and Piaget in 1993 jointly organized Institut de formation de la haute Horlogerie, “IFHH” for short. This is the only Horological Institute in the world a, offering many professional courses for watch craftsman, retailers and salesman in the group, which implements Baume & Mercier’s enthusiasm for watch art and shows the contribution of Baume & Mercier.

Movado’s history records

Over the years Movado creates a variety of watch classics, especially Museum Watch: single dot is located in the 12 position, which is a symbol of the midday sun; the design of the museum watch dial having no digit is known as modernism pattern. This design was introduced in 1947 by the famous United States artist Nathan George Horwitt, fully embodying the essence of 1920’s Bauhaus design school; in 1960 it was collected permanently by the New York Museum of modern art, and it was the first watch receiving this honor, so it also was called Museum Watch. Today, movado watch has become the collections of many museums around the world, while the Museum watch Dial became the one and only design elements of this brand.

 

An admirer of Einstein has presented a Movado watch to him, and it becomes life-long love of Einstein. Movado again developed waterproof watch, since 1935, its aquatic design continuously was received by many people. This system included cork gasket that could wind spring rod and make it waterproof, then aquatic watch begun to be used in the water sports. Movado used stages to show the future of the watch: the first was automatic watches relying on the swinging wrist, and then was the calendar watches; it always took the leading position in all similar watches.

 

Movado has always known for its unique aesthetic and watch design through time and space. From 1910 to 1925, Movado has developed into the leader of miniature watch movement and also has become new power specially researching and developing highly imaginative and exquisite female watch. Every Movado watches contained different culture feelings, among them "1881 Collection Series" and "Museum Collection Series" has a strong nostalgic style, while every Movado watch, with its great originality design, won the praise from all over the world.

 

Movado brand was created by Achill Dietz in 1905. In the first several years of 1920’s, the ordinary performance of Movado company is impressive a series of inventions and patents. The precision machinery and the new thinking prove its pursuit for excellence in more than one century. Movado history is full of dream and determination, entrepreneurs and innovators, time and timer, quality and Swiss watch making skills, art temperament and design, as well as many geniuses.

 

In 1910, Movado won awards in Brussels Expo, and in Switzerland and abroad successively have gained precision award of watch competition. Now, four brothers have joined, such as Isaac, a skilled engraver; they created woman watch prototype that can reflect the time evolution. Then the company gradually was expanded, built the factory having latest equipment. New concept gradually developed, and the traditional cylindrical watch movement was replaced by Diamond Bar precisely produced by machine. Movado created revolutionary movement called "Polyplan", and it was composed of three different surfaces and could match the shape of the wrist according to watch surface bending degree. Ployplan is the predecessor of "Curviplan" and "Novoplan", for decades it has always maintained in the forefront of the times!

Brief introduction about Movado watches

In 1881, a 19 year old young watch craftsman named Achille Diresheim, in Switzerland Lachaux-de bought a small factory; he and partners started producing their own watch movement, mainly supplying for female watches. This soon brought him a good reputation in the region. There are 30 local workers, and at that time a international language called "Esperanto" is in development. In this language "Movado" means "perpetually work without stop". In 1905 it was selected as his company and brand name by Achille diresheim. At the same year, in Liege exhibition Movado won gold award and began to cut a striking figure. Leopold and Isidore two brothers also joined in the company, which added a new force for company. At this time it has begun to use the best tools and machinery to produce watches.

 

Movado name since 1881 was proved as a company having a prophetic vision, committing to design innovation and time technology. Movado name marks some of the most innovative watches; in the first one hundred years company obtained one hundred patents, and received more than 200 international outstanding innovation award. Nowadays, movado watch is a part of perpetual collection in more than 20 Museums around the world. Movado Company has always upheld the concept: "our past is the prelude of our future". Movado watches was famous in the whole world because it was produced by some twentieth Century's most influential artist, and the prototype watch created from the artist's concept sketches with delicate parts made in Switzerland. With a history of 122 years, what Movado represents is a fusion of precision technology and epoch-making new design philosophy.

 

During the First World War, Movado created a watch called the sergeant watch. The most prominent place of this watch is the design of protection cover. The postwar world was more conducive to develop, in 1924 Movado Watch Company was set up. At this time, company developed a staggering pocket watch called "Emeto" .The Ermeto is oblong, and it is provided with a protective cover that can be opened and closed, and the sliding lid can wind for watch.

Important Person in Rolex History

Andre J. Heiniger carry forward Rolex and make it having good reputation and position, which is closely connected with Andre J. Heiniger’s inspiration and passion. In 1921Heiniger was born in La Schade Finn, Hans Wilsdorf in the first time saw him, and he had the full trust and sincere respect for him.

 

They both love to contact with people and pursue perfection. In 1948 Wilsdorf invited Heiniger to join in Rolex to work. He spent six years working in Buenos Aires, responsible for the development of market. In 1955 he returned to Geneva and was promoted to the board member of Rolex. In 1964, he replaced Wilsdorf and became the general manager of Rolex.

 

He faithfully inherited the business of Rolex Founder, and continuously improved the quality and technological innovation, for the enterprise brought new flavor: internationalization. The first step of this decision was to move corporation headquarters from downtown to a beautiful new building of the suburbs. Then, Heiniger began his expedition, traveled to every corner of the world to open up new markets. He had a remarkable predictive power, and he decided in the main city of all continents to set up branches, which was a great pioneering undertaking at that time.

 

Heiniger during his tenure also established Rolex spirit of enterprise award, and this award is given every three years, encouraging those people who have made outstanding contributions in the aspect of applications in science, invention and creation, exploration, scientific discovery and environmental protection.

 

Rolex’s general manager currently is Patrick Heiniger. Patrick Heiniger in Rolex's "family" grew up, loved enterprise’s tradition. He served ten years as Rolex's lawyer, was later appointed business manager, general manager.

 

The expansion project that Rolex World Headquarters begin planning from 1960’s was completed in 1995, and it is a sign of more than 80 years creation, innovation, progress, and it is the sign matching up enterprise spirit that its leaders pay attention.

 

Rolex's all staffs for a common goal work hard; Rolex continues to develop its tradition, and still in all over the world as representative of Geneva and high quality watches and clocks.

 

Rolex brand ranked in the top seventy-ninth in the 2006 annual "world brand 500 strong" compiled by World Brand Lab.

 

December 30, 2008, in selection activity of “2008 World Brand Value Lab Annual Award" held by World Brand Value Lab – a research institution of world authority brand value, Rolex, with a good brand image and brand vitality, was crowned as "China's most competitive brand list" award, and won universal praise from vast number of consumers.

Brief Introduction about Rolex’s Development

Rolex's development history is closely related to its founder Hans Wilsdorf. 1881 He was born in Bavarian city, when he was young, he begun to get involved in international business. He started off with cultured pearl business, when 19 years old in Swiss La Chaux-de-Fonds he is an agency for watches factory specializing in the export.

 

In 1905, he set up his own enterprise and called it "Wilsdorf and David"; this company mainly was responsible for sales of watches, but it also researched and developed homemade watch.

 

A.m. 8:00, July 2, 1908, Rolex officially was registered as trademark. The first batch of Rolex got immediate attention for its superb technical quality. A small Rolex in 1914 got A-level certificate issued by Kew Observatory, and this was the highest reputation that this famous Observatory had never issued before. Its accuracy was recognized by all over the world, which is the great event in the whole and makes watches’ price in Europe and the United States rise in double. Since then, Rolex's quality means the accuracy.

 

After The First World War Rolex moved back to Geneva, under the promotion of the founder, Rolex continually innovated, created, and perfected itself. Its research has two directions: waterproof and automatic.

 

In 1926, the first waterproof, dustproof watch has finally come out, and this is the famous “Oyster " watch. The economic crisis of 1929 struck Switzerland, but Rolex has not been affected. In this period it invented a kind of automatic winding mechanism made "perpetual watch" which later became fashionable for a time. This automatic watch had a pendulum that before had never been used in the watch, and it has brought a revolution for watch industry, and it was the prisoner of all automatic watches. In 1945, Rolex also produced “DateJust” watch having the date function. In 1956, Rolex produced “DayDate” watch with date and week.

Baume & Mercier watches

Baume & Mercier originated from Swiss Juassic Mountains and was officially named in 1830. at the beginning of being famous, Baume & Mercier committed to the production of observatory watches. With Baume outstanding watch making technology and Mercier enthusiasm of art, business developed rapidly, various honors come one after another. In 1893 it obtained Kew Observatory award of the British Royalty; in 1921 it obtained highest honor in the Geneva watch industry - Pioncon de Geneve, which made it famous in the whole word and laid the foundation for success.

 

At the beginning of the last century Baume & Mercier’s headquarters was located in Geneva, while watch making factory was located in Swiss Juassic Mountains which was the cradle of the Swiss watch industry and gave birth to countless top watch making expert. Each product of Baume & Mercier, regardless of the timing device, inlaid Gemstone Bangle Watch, elegant and classical watches or watches richly having new times spirit, is extraordinary and fully shows the wearer's different personalities, which makes that Baume & Mercier has many supporters in the worldwide. Especially the brand, for the pursuit of perfection, breaks the limit in watch making technology, in continuous innovation and adherence on striving for excellence, reflects the value and leads the trend. Now Baume & Mercier watches series contain a variety of styles, have distinguishing features; each style is the classic work that Baume & Mercier pursues perfect quality and artistic design.

 

Brand history: 180 years

 

Founder: Louis Victor&Pierre Joseph C é lestin Baume

 

Owners: Richemont group

 

Origin of brand: Switzerland

 

Registration date: 1830

 

Brand grades: luxury brand

 

Sales region: the international market

The Founder of Movado group

Gedalio Grinberg was born in 1931 in Cuba. He came to the United States in 1960 and become exclusive agent of Piaget and Corum American. Along with sales work of two brands, he founded North American Watch Co., and it is today famous Movado group. After reaching $thirty million sales, Gedalio Grinberg decided to change company's strategic focus into its own brand design, production, sales and marketing.

 

The first watch brand that the company purchased is Concord. In 1983, he also purchased the Movado brand.

 

Gedalio Grinberg and Movado group, with their desire passion for art, has been always supporting some of the country's most famous cultural institutions, including New York City Ballet, Lincoln Center of the Performing Arts, Jazz at Lincoln Center, The John F. Kennedy Center for the Performing Arts, Miami International Film Festival, Miami City Ballet, Joffrey Ballet, Ballet Pacifica, Cooper Hewitt Museum etc.. Especially Movado brand maintained strong links with art industry, and this brand was famous for "Museum Watch" his "Artist Series"; this series has a number of limited edition watches, including pop art representative Andy Warhol, artist Arman, James Rosenquist, Max Bill and Romero Britto etc..

 

In the sixty years respected career of Gedalio Grinberg, he made himself become a famous leader, entrepreneur and art patron. Gedalio Grinberg is the first winner of lifetime achievement award issued by Jewelry Information Center.

 

Gedalio Grinberg in an interview of 2008 said: "watch records time, and I am always interested how do one person arrange his time." He through this observation, enhanced his ability to identify potential customers of luxury watches, and targeted them to carry on their marketing.

 

Nowadays, Movado group has nine watch brands, including Movado, Concord, Ebel and ESQ. Through a franchise agreement, product lines of the group also include Coac, Tommy Hilfiger, Hugo Boss, Lacoste and Juicy Couture.

 

In September, 2008, the group announced that the Gedalio Grinberg would retire after 2009 financial year ending, and his son Efraim Grinberg would succeed the president and would continue to serve as Movado group president and chief executive officer.

 

Movado Group founder and chairman Gedalio Grinberg died in 2009, at the age of seventy-seven.

 

Movado group headquartered in the New Jersey's Paramus of United States, so many people mistakenly thought Movado was the American brand, and watch design and production line was located in the Swiss Bienne town. Now Movado launched a jewelry series, brand, modernism and performing arts closely were linked; Movado grandly celebrated its outstanding achievement in watch making field for 125 years, and "perpetually work without stop" was the motive power that Movado continued to create rich revolutionary and excellent quality Swiss technology.

Rolex Watches

Rolex is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis that managed in cooperation by the German Hans Wilsdof and Britisher Alfred Davis in 1905 in London. In 1908 Hans Wilsdof and SwissLa Chaux-de-Fonds changed its registration name into RolEX.
Rolex initial logo is palm of hand outstretching five fingers, and it indicates that the watch of this brand is completely made by hand. Later it evolved into the registered trademark of the crown which showed its hegemonic position in the wristwatch domain. The new logo shows Rolex regal feeling in the watch making industry.
In nineteen twenties, Rolex Company tried its best to research and develop the first waterproof watch. In 1926, Rolex Oyster waterproof watch officially was registered. Rolex, with its solemn, practical, not flashy style get the favor from successful man. American NBA star O'neal once gave his teammates 24 Rolex watches as presents, Hongkong's chief executive Dong Jianhua also wore a dignified and elegant Rolex steel watch. Britney Spears once for her husband bought a $65,000 Rolex watch, about RMB 800,000 Yuan.
In the international market, a Rolex watch price is from $1000 to $15000. Although the price does not poor, people still think it is good value for money. This is not only because Rolex has excellent quality, but also because it has the unique investment value. "Resilience" ability of Rolex antique watches is strong. 2002 in Geneva an auction was held, and a 1952 model year Rolex calendar gold watch wore by the last emperor of Vietnam Bao Dai at Geneva auction had captured 342,000 Swiss francs (about $235,400 at that time), RMB more than 2,000,000 Yuan. Explorer type oyster watch is the first watch climbing Mount Everest, and it also is this brand's entry-level product, price about $39,300.
In twentieth Century - mechanical watch era, Rolex has always been the leader in the whole world watch industry. Today, excellent craft and technology make that Rolex still maintains the watch industry's leading position. At present, Rolex in the global more than 20 major city has Branch Company, and the annual output reached about 1,000,000, and sales amount steadily keep the leading position in the Swiss watch industry

Manufacturing process of Raymond Weil

Since the brand was founded, the spirit that Raymond Weil has always been the pursuit of the perfect makes the brand famous in the international market. Always keeping pace with the progress of science and technology, this Geneva family company founded the most modern and advanced research and development center in the Swiss watch manufacturing industry.
In this sector, designers and engineers from the first sketch, trying sample, technology planning, until the production process in every stage all worked in close cooperation.
How is a watch produced through their efforts? When receiving the most important data provided by management department and market promotion department, they would begin the design and production plan of a new watch.
Raymond Weil makes use of computer-aided 3D design system, according to the ideas of Marketing Department briefing introduction about new product, created the digital model. In the beginning Engineers draw basic geometry, with imaginary entity through stereo processing; in this phase the functions of the computer is the same as the designer hand’s extension, so that the design can meet the required technical specifications. Equipped with interpretation device having high similarity, computer software can make a deep research into material and consider how would its physical properties affect some factors such as appearance and weight and so on.
Every stage of a new watch style development process may have developed technology planning including the precise details, and can accurately set up making process. The research and development department is also equipped with wax pattern machine that can cast solid sample, according to the product specification casting accuracy of 0.01mm clear stereo samples, so engineers can examine details and finalize the design.
That this department is established make Raymond Weil can more absorbedly and more precisely process the manufacturing details of watches and clocks.

The growth of Raymond Weil

In the past 30 years, Raymond Weil has always developed and gradually gotten progress in harmony coexistence of excellence and innovation. Every design is the perfect combination of passion and precise, is also creative achievements gathering many people’s collective experience and emotion and through efforts for the long time.

 

Since beginning, Raymond Weil has been very focused on the design, to reflect the core value of the brand: warm, sensitive, enjoyable and harmonious. Raymond Weil designers successfully use their choice of material and smooth lines, the pursuit for balance and unity and attention to detail to interpret and show these values. Indeed, it is pure and prudent appearance that gives the Raymond Weil watches unique personality.

 

However, Raymond Weil design‘s unique characteristic is not confined to its appearance. Raymond Weil thought watches as perceptual object: the object has a direct contact with the skin. Therefore, Raymond Weil designers concentrated force on the matter of watch wearing, considering it how to be worn on the wrist, as well as how the wearer feel comfortable.

 

This approach is consistent with the brand concept "first function, appearance complemented ". A watch always takes watch movement as the core, and movement decides watch size, thickness, volume and so on. In view of this, the design became visual expression conveying watch interior and perfect connotation, endowed with unique personality for watches.

 

The same reason, the design is not an individual independent to the other; from the initial pencil sketch into the complete technical specifications, design was fused into a series of interrelated steps. Raymond Weil designers and technical staffs work together, with their enthusiasm and curiosity to watches and clocks, put forward new ideas and make their performance progress.

Raymond Weil Watches

Mr. Raymond Weil used his own name Raymond Weil as brand name established a family company in 1976. In less than thirty years, this company that is filled with extraordinary creativity and sense of the times has become the international famous Swiss brand.

 

All the time, Mr. Raymond Weil, with his unique charm and extraordinary leadership, consolidated the company's rapid development; in the global spread over five continents 86 countries he established a solid and independent distribution network. Every Raymond Weil watches is absolutely good value for money, a unique brand personality, positioning in the perfect combination of the modern fashion and the traditional classic, to meet young customer’s pursuit of traditional classical design.

 

Mr. Olivier Bernheim in 1982 joined in Raymond Weil, and he made it from a small company become an international famous brand having family characteristic. At the same time, Raymond Weil's original designers watch image also gradually developed into a unique and complete brand. Wrist watch styles greatly were reduced in numbers, instead, had vivid design. With its exquisite Swiss watch making technology and knowledge as well as always close to the development of new science and technology, Raymond Weil adheres to focus on product innovation, advocating the outstanding watch making technology and quality, therefore, it achieved great renown in watch industry and got favor from customers who pay attention to the taste.

 

With the long-term support of its stable and reliable distribution channels, now Raymond Weil is not only a famous brand, but also a real watch manufacturing enterprises. She focused on the use of their own advantage, continued to refine on products, which makes Raymond Weil today when faces international many new opponents still occupy a space for itself in the market. In addition, Raymond Weil also has remained family business characteristic, which is an important advantage in the watch making industry nowadays.

RADO Watches

Rado is one of the most important Swiss watch manufacturers, exquisite workmanship, tight and flexible seams, rounded corners at no angle, uniformly bright plating, and clear words on the back and surface of the watches.

 

In 1957, after being watches supplier 40 years, company launched its first brand called RADO. Just five years later, the world's first hard wearing watches -- oval DiaStar was launched, which laid the cornerstone for its success.

 

In 1983, Swiss Rado became one member of SMH group which was established in that time; this group is now renamed as Swatch group, and it is the world's largest watch group.

 

Today, the Swiss Rado watch is one of the most important Swiss watch manufacturer, has 250 formal service centers and international sales network consisting of 8000 points of sale.

 

Design style

 

When other brand still use the general materials such as gold, silver or steel to produce watches, Swiss Rado has chosen advanced materials such as hard metal, sapphire crystal, high-tech ceramic, high-tech lanthanum, or high-tech diamond and so on a series of high-tech materials to manufacture watches. Swiss Rado spent several decades on its high-end technology; today this technology constitutes the core of material technology development.

 

In 1989, Rado first launched a watch covered by high-tech ceramic material. Rado integral ceramic series took the excellent innovation material. Its bold design was recorded by the times, hitherto unknown; high-tech ceramic material is introduced into the classic in this era. This type of material has become the carrier of color, creating black legend of Rado watch.

 

Contemporary re-interpretation makes whole ceramic series show a new design of proportion and appearance; it has injected new vitality elements in it, so warm, color single and pure. Watch Dial is sapphire crystal; watchcase and watchband each other is extended and fused in perfect; line and color are combined; all these make Rado watch become the world rare compact works, like picturesque Art and, being contemporary model.

A. Lange & Söhne's characteristic

A. Lange & Söhne is very accurate German mechanical watches brand, its main feature is: incomparable exquisite technology and high standards of perfect handwork. Rare non Swiss watch brand, it is a typical eastern Germany product; it once disappeared because of the former East Germany's autocratic rule, but again renewed youth after West and East German are reunification. A. Lange & Söhne insisted only to produce mechanical noble metal wrist watch, which makes its quality and price are kept rather high; generally the price is above $100,000, and even you can’t buy it in the domestic general stores.

 

A. Lange & Sohne's rise, in addition to the traditional German movement’s elegant style which shows a new scene for watch industry, is also because it created a nearly perfect visual impression, on behalf of absolutely dedicated oath to the watch making skills and aesthetic realm. Through a transparent watch back you can see how the whole watch movement works, you rarely does not indulge it. The reborn A. Lange & Sohne for top watch making factory sets a very high standard, which forces many Swiss watch companies to have products to respond to it. While its interpretation fro "perfect technology” also brings introspection opportunity for watch factory and many watch players: A. Lange& Sohne only manufactures mechanical watches, only In House Movement, and different watch style must use different basic movement. All parts of A. Lange & Sohne watch must be carefully polished by hand, so the stunning movement quality can be achieved.

 

The main advantage of A. Lange & Söhne

 

First, the best brand in German watch history;

 

Second, strong technical support;

 

Third, the revivalist of modern movement being artistic;

 

Fourth, good auction quotation.

 

A. Lange & Söhne disadvantage:

 

First, had intermittent history and need to have popularized image;

 

Second, too low yield (five thousand or so);

 

Third, research and development for lots of complex functions.

The history of A. Lange Söhne

1845: Ferdinand Adolph Lange in Glashutte town near Germany Dresden established Saxon fine watch factory.

 

1898: Kaiser William II ordered a noble pocket watch from A. Lange & Söhne, as a gift gave to Sultan Abdul Hamid II when visited the Ottoman Empire.

 

1924: Walter Lange was born in Dresden, and he would continue the previous steps and learn watch making art.

 

1945: the last day of the world war Ⅱ, main production department of A. Lange & Söhne watch factory was destroyed.

 

1948: manufacturing factory was owned in state by the East German government. Walter Lange leaved East Germany and immigrated to West Germany. Family enterprises become the common assets; A. Lange & Söhne brand come to nothing, and A. Lange & Söhne watch making factory become a legend.

 

October 3, 1990: East Germany and West Germany was reunification. Walter Lange returned to Glashutte. December 7 of the same year, he again registered the traditional trademark A. Lange & Söhne.

 

1994: A. Lange & Söhne bobbed up like a cork, when the first A. Lange & Söhne of new century displayed in Dresden, it was the time that German rebuild the reputation of high-grade watches and clocks.

 

2000: A. Lange & Söhne joined Mont Blanc.

Brand History of CORUM Watch Ⅱ

In 1991, the fleet sponsored by Corum in the international sailing events got the award, which made Corum "Admiral's Cup" series watch once again become the focus of many people.

 

In 1992, Corum "Admiral's Cup" tide watch first was published, with Corum’s exclusive CO-277 tidal watch movement, with moon phase, tide, tidal height and water flow strength and soon navigation information.

 

In 1997, Corum published a unique "Tabogan" watch, oddly creating and inventing changeable watchcase, using skillful mechanism design; in addition to a watch, it also can be transformed into a table clock.

 

In 2000, Corum published "Bubble" watch series, taking the thickness of 11mm circle blue stone crystal glass mirror having magnifying effect as the biggest feature, and then it won 2000 "the best watchcase Award" evaluated by the international professional watch magazine 

 

In 2001, Corum published "Trapeze" series watch, unique ladder shape styling inspired by happy memories of childhood on the swing. Unique style, very elegant harmonic proportion showed Corum varied and extraordinary aesthetic design.

 

In 2005, Corum launched "Classical Vanitas" series, and this was the first try of taking Italy filigree mosaic parquet techniques used in watch and watchcase.

 

In 2005, to celebrate the Corum 50th anniversary, a new replica golden bridge watch was launched and again showed 21 new century’s soul style, won" 2005 the best annual watch Award" issued by the international professional watch magazine.

 

In 2006, Corum “Admiral’s Cup” series begun to be changed and updated, in addition to maintain highly recognizable 12 side arch shape watchcase and 12 maritime colored flags, it also was added more fashion design elements and contemporary aesthetics.

 

In 2007, contemporary clocks and watches technology’s milepost - Corum watch "Romvlvs" series, was elegant interpretation of classics value, showed the best skills of Switzerland watch making and remarkable style. 

 

In 2008, Corum greatly developed the technical structure and pushed the brand to the summit of complex and precision machinery, launched excellent and extraordinary top watch such as Corum Admiral’s Cup 48 Tourbillon and Romvlvs calendar watch, which undoubtedly more concretely presented brand’s important position in high-grade watch field.

 

In 2009, Corum again showed its inexhaustible creativity. Corum launched the second homemade watch movement, wrote a historical page for brand. From the design, research and development to the assembly, all in their own factory were complete. While Ti-Bridge was the first Corum watch series with a CO 007 watch movement.

 

2010, this year not only was Corum brand's 55th anniversary, but also was Admiral's Cup series’ 50th anniversary and Golden Bridge series’ 30th anniversary. Corum watch absolutely was a fusion of traditional technology and innovative spirit.

Casio Watches

Casio is one of three big famous watch brands in Japan. Many years it is known to the world for versatile G-SHOCK watch. That Casio represents the young, fashionable, functional brand image has been deeply in people’s heart. The spirit that Casio consistently advocated science and technology on the "wrist" has also been followed and communicated in China.

 

Casio is a brand producing many products, mainly including: Digital cameras, watches and clocks, electronic dictionary, electronic musical instruments, calculator, label printers, cash registers, projector, handheld terminal device, page printer, office computer, LCD display, WLP commissioned processing, mold and so on

 

Casio history:

 

In April, 1946: founder Kashio Tadao in Tokyo Mitaka officially established “Kashio Seisakujo”.

 

In April, 1960: in Tokyo, Kitatama-gun and Yamato-machi (now Higashi Yamato City) built Tokyo factory (now Tokyo Product Control and Technical Center).

 

In June, 1966: headquarters moved to Kitatama-gun and Yamato-machi (now Higashi Yamato City).

 

In October, 1969: in Yamanashi Nakakoma-gun Tamaho-mura established Kofu factory.

 

In July, 1979: A Casio Hachioji factory was established.

 

In May, 1974: headquarters moved to Tokyo Shinjuku.

 

In November, 1974: launched CASIOTRON electronic watch.

 

In July, 1979: in Tokyo Nishitama-gunn Hamura-machi (now Hamura City) established Hamura Research & Development Center.

 

In February, 1978: established in Taiwan overseas production company -- Casio Taiwan Ltd.

 

In October, 1979: in Yamagata Higashine City established production company -- Yamagata Casio Company limited.

 

In February, 1980: introduced the first watch in combination with computer function - Data Bank series C-80-1.

 

In April, 1983: released the first shockproof watch G-SHOCK (DW-5000C-1A).

 

In February, 1989: introduced the first digital watch has the weather forecast sensor - BM-100WJ-3 (A predecessor before PRO TERK series independent).

 

In January, 1988: headquarters moved to Tokyo Shibuya-ku Hatsudai.

Cartire Watches

Cartier is a French watches and jewelry manufacturer, was founded in 1847 by Louis-Francois Cartier in Rue Montorgueil No. 31 of Paris. In 1874, his son Yafire Cartire inherited its management right, and his grandson Louis Cartire, Pierre Cartire and Jacques Cartire developed it into a world famous brand. Now it is a subordinate company of Compagnie Financi è re Richemont SA. In 1904 it for pilot Alberto Santos Domen designed the world's first watch wearing on a wrist -- CARTIER Santos.

 

In 1847, Louis-Francois Cartier inherited his master Adolphe Picard’s located in the Montorgueil Street No. 29 of Paris jewelry workshop, and Cartier brand was born.

 

In 1888, Cartire tried to install a machine female watch in the gold bracelet setting with diamonds; by 1904, the gold watch Cartier manufactured for an old friend Santos got an instant and great success. From then on, Cartire watch has been the pet of the high society, always and enduring.

 

In 1899, Cartire moved to its present site, Paris Peace Street No. 13. Then three brothers Cartire Louis, Pierre and Jacques took over the family business. Cartire’s track traveled all over the world, from India to Russia, from the Persian Gulf to the new world. In 1902 and 1909 Cartire separately in London and New York set up branch offices, and laid Cartire’s foundation.

 

Cartire quickly gained the favor from European royal. In 1902Prince Wells who soon became Edward VII once praised Cartier as “jeweler of kings, king of jewelers". In 1904 he appointed Cartier as the British Royal jewelry supplier. Cartire three brothers traveled all over the world and experienced many exotic culture, which deeply affected Cartire’s style.

 

Today, Whether fine jewelry, or contemporary jewelry series, such as” Le Baiser Du Dragon”, Cartire, with excellent production technology, unique style and professional technology, conveys the value of the brand.

The Characteristic of CORUM Watch’s Different Series

In Severin Wunderman's leadership, Corum watch showed other unique and innovative features. Hand painted, enamel, all these art of creation through a series of limited edition watches vividly were showed. The most pleasant and surprising in watchmaking-bubble series also continue to show amazing design creativity.

 

At this moment, Corum watches let time become interesting, let time become mischievous elf on the wrist. Corum watches are writing an eternal history about time.

 

Design series included: Bubble, Trapeze, and Rocket. Every series could let a person find everything fresh and new, beyond imagination, not only highlight the design power of brand, but also attract watch fans pursuing unique style.

 

The classic inheriting series, rebirth in the hand of Severin Wunderman, greatly was full of Corum watch’s history; in addition to maintain traditional spirit, it is strongly connected with the times. Admiral's Cup, Buckingham, Coin Watch Romulus table etc., every series achieved balance and rebirth in the tradition and innovation.

 

Feminine gentle taste - Romantic Collection, heartbeat series celebrating love - HEART Beat, careful care of female soft heart - Lady Ovale series, and sugar series filled with a sweet feeling - Suger Cube.

 

Famous and precious series, Corum watch constantly challenged the art limit of its watch-making, TOURBILLON Saphir 999; Classical Pearl Dragon, Buckingham Birds of Paradise, all showed Corum watch’s art technology strength in different aspects.

 

While Jewelry series perfectly presented jewelry colored appearance. Butterfly, Full Moon, Classical Haute Joillerie Green and so on, used all kinds of precious stones to show various, distinctive, and ornate style of Corum watch.

CORUM Watches

In 1955, Switzerland La Chaux-de-Fonds, an uncle and nephew took their Jinqiao studio becoming an independent brand. They were watchmaker Gaston Ries and designer Rene Bannwart. The cooperation between uncle and nephew is perfect; uncle focused on technological details, and nephew focused on aesthetic creation. While this new company was called CORUM, which originated from “quorum”; it means: "quorum, a group of selected people", and extensive meaning is the most basic elements of letting stuff play effectiveness, and they thought that interacting with each other was the best combination., Rene Bannwar simplified its spelling as Corum, and took it as English name of a brand.

 

When determining the brand name, at the same time they also decided to make the upright key (La Clef Du Temps Parfit) that represented perfect time as brand logo; this key symbolized which it could open and explore all the mystery and territory, and it has also been given a bold innovation and the tireless spirit of pursuing perfection, the upright key that meant perfect time became famous brand identification mark of Corum watch.

 

1956 Corum officially launched the first watch and immediately got people’s attention. Then in 1958, a watch, without time scale, a blank watch dial inlaid with only Corum’s logo-the keys, amazed people in the Basel Fair. Not to mention the 1964 gold coins watch, $20 double eagle watch which laid Corum’s reputation and status. But all of these couldn’t meet Corum, it continued to get the progress in craft and creation. Jinqiao watch, published in 1980, its amazing movement structure caused a sensation in watchmaking.

 

In 2000, the Corum keys had been transmitted to Wunderman family. Severin Wunderman and his son Michael Wunderman jointly created new peak of Corum. Although having new owners, the attitude and direction of Corum watch had no change. Bold and amazing creative expression still continued to attract watch fans having strong personality and dream. This is because Corum watch’s unique style and perceptual creation from deep inside moved their soul and won their appreciation.

Products Yearbook of SEIKO

1969, SEIKO introduced the world's first quartz watch Astron.

 

1973, the world's first watch with 6 digit LCD display (06LC).

 

1975, the world's first electronic watch with multi-function timing and digital LCD display.

 

1978, the world's first precision double quartz watch.

 

1982, the world's first watch with television function (TV-Watch).

 

1983, the world's first quartz electronic watch with recording function.

 

1984, the world's first computer quartz watch.

 

1988, SEIKO introduced the world's first watch only by wearer swinging arm to generate and store electric energy (AGS), later it is known as the "Kinetic". SEIKO also introduced the world's first CPU-IC multi-function simulation quartz watch.

 

1990, the world's first computerized diving watch "SCUBAMASTER".

 

1991, the world's first millennium-plus calendar watch.

 

1998, Seiko introduced the world's first calendar watch driving by ultrasonic micromotor and the world's first watch "THERMIC" only depending on the human body’s temperature to generate electricity..

 

1999, Seiko introduced the world's first Spring Drive movement watch.

 

2005, the world's first wrist watch controlled by three kinds of radio.

 

2006, the world's first electronic ink watch "SPECTRUM".

 

2007, Seiko launched the world's first Spring Drive chronograph watch, and Chronograph pointer recorded time through smoothly sliding movement with scan type.

 

2008, the world's first watch designed for free walk in space.

Brand History of CORUM Watch Ⅰ

In 1955, Rene Bannwar and Uncle Gaston Rise established a unique and special brand – Corum Watch.

 

In 1956, Corum’s first watch was launched in Paris, and this first try had successfully pushed the brand to the high-grade watches market, and it was transferred to Germany to attend exhibit; therefore Corum watch’s excellent performance and often surprised innovation was identified as the original and unique brand personality, and it also became the focus that the world’s watch making industry cared.

 

In 1958, Corum took Pyramid hats being well-known in China as watch case design, published "Chinese Hat" watch.

 

In 1960, Corum’s first "Admiral's Cup" watch was introduced, and it also was the Corum’s first waterproof watch of square watchcase.

 

In 1964, Corum published "Coin Watch" which was produced by rare American 1984 double eagle $20 (22 K gold), a symbol of peace and freedom, independence. It also was the lover of former American president wearing in the wrist, such as: Nixon, Carter and Reagan et al.

 

In 1965, Corum published the first Buckingham series; it was a majestic and noble name and represented greeting for the United Kingdom Royal elegant atmosphere and the tradition, a square appearance, large size watchcase with Rome digital time scale, all these at that time were extremely innovative design concept in the watch industry.

 

In 1966, Corum introduced Romulus series watch, and it was different from the traditional watch. That time scale mark was designed on then upper ring of watch instead of surface was the biggest characteristic.

 

In 1970, Corum published "Feather Watcher" series, taking pure rare feather as a watchcase’s materials, such as peacocks, pheasants, birds, Ibis and other rare birds; excellent exquisite technology amazed watch making industry.

 

In 1976, Corum and Rolls-Royce car factory cooperated and introduced "Rolls-Royce" series watch, the alliance initiative of the car and the watch proved once again and emphasized Corum’s nature of avant-garde and art pioneer.

 

In 1980, Corum "Golden Bridge" watch was exhibited in the international advanced clock Museum and it was the ultimate and maximum presentation of watch making technology.

 

In 1983, Corum famous Admiral's Cup watch with 12 side arch shape watchcase was presented in market; its time scale mark took 12 maritime colored flags for the sign, and it owned exclusive right of all over the world. 

 

In 1986, Corum created rare art treasures "Meteorite" watches.

The founder of SEIKO

SEIKO is a famous Japanese watch company; it was founded in 1881, the company formerly was known as Hattori timing shop, renamed in 1892 Seiko shop. In 1924, the first official Seiko brand watch was issued. In 1969, Seiko launched the world's first pointer type quartz watch -SEIKO ASTRON35SQ. In 1995, Seiko and Oriental Watch Company together created a joint venture. Seiko also is parent company of computer printer manufacturer –EPSON. 

 

The founder of SEIKO is Hattori Kitaro, and he was watchmaker apprentice. he complied with new trend and seized the chance of Japan studying western technology, introduced the watch making technology, realized his ideal, created his horological kingdom, also enabled him to win the "Oriental clock king" reputation.

 

Hattori Kitaro was born in 1860, after graduated from primary school he studied repairing watch technology in Tokyo Japanese Bridge and Black Gate Town of the valley area. In 1877, he opened the Hattori watch repairing shop, had the first try of his business.

 

In 1881, Hattori Kitaro only 21 years old in the Ginza officially opened Hattori clock shop, and this is the precursor of Seiko Corporation. At that time, in addition to repairing watches, he also wholesaled and sold American watches and Swiss watches that were imported from Yokohama. Because he could stick to good credit and got trust from foreign firm, his business was going smoothly.

 

Hattori Kitaro with a foresight in May 1892 bought a closed factory and founded Seiko, employed a watchmaker -- Yoshikawa Tsuruhiko as a technician, and from the imitation of R & D simple clock start, in July of the same year an American type wall clock was successfully launched and sale.

 

When Seiko was established, there are only 15 employees; machines mainly relied on manpower to work, so that a lot of manpower was wasted in polishing parts. Soon after, in order to enhance production efficiency, Hattori Kitaro moved their factories to new factories of Willow Island and installed five batch of HP steam machine to expand production, and Seiko clocks and watches also started to be exported to China.

 

In 1895, Seiko successfully launched TIME KEEPER pocket watch made by Japan; sales performance started to grow rapidly, and Seiko watches proudly laid consolidated position in watchmaking. Until 1903, when Kitaro was 43 years old, he was called "the king of Japanese timepiece” in the Japanese press.

The history of Jaeger-LeCoultre

From 1833 when the company was founded to now, Jaeger Le Coulter has numerous patents, making a great contribution for the development of the world watches industry. Jaeger Le Coulter’s watch movements are extremely diverse; it is watch manufacturing company which output watch movement, and this kind company is very litter in the whole world. Especially in the area of the high-grade watch movements, some other brands high-end watches’ sales volume is very small, so its production of watch movement is also very little, and they will choose Jaeger Le Coulter’s movement, which virtually make propaganda for Jaeger Le Coulter made, of course, it also is a mutual benefit.

 

1833: A pioneer in the field of watch science and technology-Antoine LeCoultre (1803-1881) in the famous watch valley Vall é e de Joux set up workshop.

 

1844: the invention of the world's most accurate instrument: measuring instrument with one millionth of meter.

 

1847: the invention of lever winding watch crown: you could wind watches no need of winding keys, and adjust the first reliable winding system of the time.

 

1907: the introduction of the world's thinnest mechanical watch movement.

 

1928: the invention of ATMOS air bell.

 

1929: the introduction of the world's smallest mechanical watch movement.

 

1931: Legendary flipped wrists watch – Reverso, and it is the legendary classic in the watch industry.

 

1950: Memovox alarms watch designed by professionals.

 

1958: Geophysic watch was published.

 

1992: Jaeger Le Coulter set up the strictest watch testing standards - Master 1000 Hours control, to ensure that Master Control series watch was accurate and reliable.

 

2004: A world "initiated" watch with spherical Tourbillion movement – Gyro TOURBILLON I. The complexity for watch movement established a new example for watchmaking.

 

As the spokesman of fine watches, Jaeger Le Coulter watches have a total of 40 specified division of labor and 20 top technology, caring every production detail and developing excellent watches. From the world's most compact watches to the multifunctional complex watches, and thin watches and Atmos constant power air bell, Jaeger Le Coulter presents to you the exquisite watches.

Jaeger LeCoultre watches

Jaeger-LeCoultre is a typical Swiss brand watches. Many Swiss brand watches have the following two features: the first is that many brands are originated from Jura Mountains of JOUX Valley, such as Piaget watch; the second is that the success comes from two people’s cooperation, such as Patek Philippe (build by PATEK and PHILLIPE two people), IRARD-PERREGAUX (cooperated by Grardt and Perregaux). While both having two characteristics is Audemars Piguet in the world enjoying great reputation, and Jaeger Le Coulter etc.

 

Before eighteenth Century, British and French watchmaker monopolized the entire watches industry, for the merchant to provide precision timer, assisted their voyage to the world. At the same time, another force of clock was brewing up, this is Switzerland. Because a large number of French Protestants artisans for escaping religion persecution lived in seclusion in the Swiss Jura Mountains of JOUX Valley, Where six months in a year is heavy snow, and the long winter made people remain within doors, so there was enough time and patience to make more precise mechanical device, such as a music box, automatic operating machinery and watches. Until nineteenth Century, Valley residents known as the "Combiers" had advanced watch technology more than Britain and France and other countries, which made people in the rest of the world unable to keep pace with it.

 

Jaeger Le Coulter in this valley was born. In LeCoultre family a boy was born in 1803-Antoine, in the beginning he was an apprentice at his father's blacksmith shop, while he also seriously studied gear manufacturing technology and metallurgy. In 1833, he founded manual workshop in Le Sentier tow and left the family business. By 1860, his company already had more than 100 people, specializing in the production of watches precision device, successively launching hundreds of clocks and watches’ movement, which established themselves’ status in the Swiss watch industry. In 1903, at the age of Antoine100 years old (of course, he did not live up to that time, but he did receive this gift), his grandson Jacob - David and French maker of precision navigation time device Edmon Jaeger cooperated and established today's Jaeger LeCoultre.