Design concept of Tag Heuer

TAG Heuer fully demonstrated its outstanding precision timing functions; founder Edouard Heuer also believe in such a watch design philosophy -- a watch should not have the unnecessary details -- Tag heuer should have a distinct style, thus aesthetics, technology and function can be perfectly fused into the watch design. TAG Heuer has always practiced the design concept of "technical decide function, function arouse design inspiration", and almost each style introduced by TAG Heuer all became classic in horological history. 

 

MONZA First published in 1930, with its unique cushion shape watchcase and crocodile leather watch strap, became the most representative classical styles in TAG Heuer. the copy MONZA Calibre 36the recently launched not only in appearance followed 1930s’ classic design, and it was even equipped with mechanical movement for a frequency of 36000 per hour, which could measure accurately 1/10 seconds. The name of CAR-RERA published in 1964 derived from the most dangerous track in the racing history--Carrera Panamerica Mexico; its design especially emphasis on its accuracy and clarity, which was reflected in its oversize timing button and watch crown, and its streamlined shape was considered as one of the classic symbol in Tag Heuer watch. In 1969, the first square watchcase automatic game watch of TAG Heuer-- MONACO just was launched and immediately triggered panic buying. In 1970, the famous international star Steve Makungny in the film "Le Mans" that created a great sensation selected a Monaco watch.

 

TAG Heuer has always been the love of celebrities. TAG Heuer currently is cooperative partner of the Vodafon Maikelen Mercedes formula one team and its two top young drivers -- 2008 annual F1 world champion Lewis Hamilton and the 2009 annual F1 world champion Jensen Barton; it is also the favorite wrist watch of 2007 World Formula One racing champion and Ferrari F1 driver Kimi Raikkonen, the world chief golf star Tiger Woods, the world number one tennis player Maria Sharapova, American Racing League superstar Jeff Gordon, three times world formula racing champion S é Bastien Bourdais, genius Bruno Senna having a brilliant future, and Hollywood star Brand Pitt, Uma Thurman, Bollywood superstar Shahrukh Khan and Chinese sport star Yao Ming, which fully demonstrated the brand style of TAG Heuer combined movement and charm.