The development history of Japanese watches brands

Japan watches have 100 years of history, and development speed is not fast and brands is unknown. But in the quartz technology application it took the lead, so that Japanese watches industry has stood on the stage of the world; it becomes the bright younger generation and the world's largest watch producer, international market share continues to increase. How did Japan increase the added value of the watch?

 

1, Japanese precision machining technology is inferior to the Swiss', but the electronics industry is well developed, it enhances strong points and avoids weaknesses. Based on microelectronics industry, it takes the watches and clocks in quartz and plastics, to produce and occupy the market of middle and low grade watch. This policy was very successful, with the Japanese actual situation and in line with the international market, which makes Japan being a new force suddenly rising.

 

2, Japan in the electronic technology development fully displays its skill. First, the LCD digital low-grade watches having good production and sale. Second, researching high-grade computer watch being used traditional calculator, with 2000 word memory displaying capability, some data such as address, telephone number can be stored in the memory network. There are solar watches such as the CITIZEN optical wave watch, radio watches, television watches and multi-functional watches. Japan is in an attempt to control the world market of quartz pointer watch.

 

3, watch enterprises are monopolized highly , only three: Seiko, CITIZEN and Casio, formation of large enterprise groups, establishment of a large-scale production system, the automation, high speed, high efficiency of the processing, assembly, management aspects. For example, Casio has taken intelligent automatic device in circuit board assembly, automatic component plug-in, automatic welding, automatic injection molding and so on, and it realized unmanned management of 24 hours.

 

4, Japan plays attach importance to the industrial design and appearance of watch processing. The prices of Casio electronic watch is lower, with the price advantage to capture the market, strengthening the industrial design and research of watch appearance, applying hundreds watch patent every year. in the patent such as the electronic watch structure, the appearance of new function material, processing and decorative plating industry, Japan occupied 60. they vigorously develop CAD/CAM design and manufacturing system, improve the design level and manufacturing quality, and shorten the cycle development of the product.