Brief introduction of ELYSEE

In 1920, in a small village closing to B é Mont, watchmakers Jacques Beaufort set up his own watch factory. He named this new company as “ELYSEE” and began to produce high-grade gold watch, especially 1940 series setting with diamonds. On the quality and unique design, the watches that Jacques Beaufort produced have achieved excellent reputation in the early time. Gold watch and other innovative details design had taken the lead in that time.  After a long period of time when Jacques Beaufort died, Elysee was reintegrated by Company Harer located in the Pforzheim. In 1991, Reiner Seume has got "ELYSEE" trademark. In the past 10 years the Elysee according to his brand concept made a new start of brand positioning and integration of resources, and have given new brand vitality and obtained remarkable development. After 1999 the Elysee started the brand internationalization. Reiner Seume combined Elysee with racing sports. He take in 1950’s world's best racing driver GRAF BERGHE VON TRIPS's legendary life integrating into the brand culture, so that the Elysee watch is not just a life accessories, but also is a style statement, and is tangible wrist watch legend.

 

GRAF BERGHE VON TRIPS is a classic watch of the Elysee. It makes a perfect interpretation for Elysee brand spirit -"passion and speed to create a legend". Precise professional racing watch, a symbol of F1 racetrack for dial shading, beating red second hand, all of these demonstrate the endless game and blood and passion pursuing the endless speed. At the same time, the Elysee not only has obsession for speed, but also has admiration for elegance. Ladies Watch series combined fashion and classic elements, integrated into the ballet elements, and conveyed thought-provoking tenderness and beauty.