2012年11月19日星期一

Brief introduction of Longines watches


In 1832 the Swiss August Agassi in Saint-Imier began clock business, and later his nephew Ernest Francio continued to expand their business. In 1866 in Switzerland LesLongines opened a watch factory. In 1867 Franci Jung registered "Longines" company, Longines brand was born formally, the same year the first movement of Longines watch-L20A was produced. Since then, every Longines watch was carved with winged hourglass.
 
In 1880, the Longines watch in Switzerland officially was registered into trademark, and it also is one of the oldest trademarks in Switzerland watch industry. In 1885, Longines in Antwerp International Exhibition won a first prize. After then Longines acquired many international prizes, including 10 times Greenwich prize.
 
In twentieth Century, Wrist watch gradually replaced the pocket watch. In 1905 Longines produced the first mechanical watches, then innovative square wrist watch was produced in 1912, and the elegant geometry design was introduced in watchmaking. In 1912, at the Swiss Federal games of Basel, Longines become the world's first watchmaker of introducing automatic timer.
 
In 1920, Longines was skilled in watches design and manufacturing, the new art deco style won the praise from the market, Longines has a geometry design have become synonymous with elegance, in 1927, aviator Charles Lindberg's first incessant flight from New York to Paris across the Atlantic, he selected Longines timer. Later, Lin Bai designed a timer especially for Longines, it is prototype of Longines guidance watch. in 1930, Longines watches have become indispensable device for some famous explorer.
 
the 3000th million watch of Longines was born in February 19, 2001.In 1994, after nearly half a century Longines resumed to enter the Chinese market, until 2003, Longines sales in Chinese market has been first in the world, more than the Longines sales in Italy and Japan.
 
Longines is the company established by Ernest Francelin in the Swiss Amir. Its origins can be traced to 1930’s. Longines also has the oldest watch registered trademarks (a winged hourglass) .Now Longines Company belonging to the Swatch group.
 
Longines is famous for its "Aviator" watch. After the flight of rounding Atlantic, Charles Lindenberger designs a watch of air navigation aid, and Longines watch initially was taken as his special purposes of the fly.

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