2012年11月20日星期二

The Patek Philippe in the present


Patek Philippe is still the watch manufacturer that in the whole world the only one produced in manually and can complete all watchmaking process in the original factory, and adhered to traditional craft. The Swiss watch industry called this traditional manufacturing technique as "Geneva 7 traditional watch manufacturing techniques", which contains traditional craft of designer, watchmaker, Goldsmith, sculptor, porcelain painter and jeweler. Patek Philippe believes, watches are made by the hand of these craft masters are art treasures, which is also most proud of characteristics for Patek Philippe watches. In order to break through the tradition and create a better working environment, 
 
the current president of Patek Philippe sharing general manage in board of directors--Mr. Philip Stone begun to plane and build new factory; the aim is to "put Patek Philippe's unique craft combined with science and technology ".The new factory finished become a complete "watch" factory, an old castle adjacent to factory was renovated into the collection museum of private treasures.
 
For further development, Patek Philippe in 1996 October issued a formal "Patek Philippe international magazine", in English, French, Japanese, Chinese, Germany, and Italian, 6 languages version were published, and it through the magazine's content attracted customers and promoted corporate image, which all proved management idea of Patek Philippe’s innovation and change. All of these make this hundred years old factory is still full of vitality, full of youthful spirit.
 
In 2006 annual "world’s top 500 band" compiled by World Brand Lab, Patek Philippe brand rank in the 253rd.

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