The development of Panerai Ⅱ

In 1997 Vendôme group (now the Richemont group) purchased Panerai brand, took over the production of watch, compass, flashlight and depth measuring instrument. Watch factory began to launch new products, to enhance production quality. Originally as designated watches for the Italy naval forces, since launched in the global market, it increasingly demonstrated significant international status.

 

In 1998 Panerai for the first time launched mechanical automatic winding watches in the international market: Luminor Submersible, Luminor GMT, and Luminor Power Reserve that could display the residual energy of movement.

 

In 1999 at the Geneva International Exhibition of advanced clocks and watches, Panerai introduced several modern series that had through great innovation, including Panerai Luminor watch having small watchcase, diameter up to 40 mm, with metal watchstrap; another one Luminor chronograph, with timing function, and its watchcase had been redesigned and completely followed usual aesthetics of the watch factory; another one Panerai Luminor timing watch, using titanium alloy and fine steel two kinds of excellent materials to produce watch case and chain.

 

In 2000 Panerai designed Luminor Submersible - professional diving watch of 1000 meters, in full compliance with NIHS diving watch specification. It can withstand pressure underwater 1000 meters, and the thickness of surface’s sapphire crystal glass is up to 5.1 mm, and watch case thickness is up to 3 mm, with a helium valves special for decompression.

 

In 2004 Radiomir series became more prominent because of “8 Days” watches. This wrist watch was very retro and again used the key of modern mechanical watches – hand winding power storage for 8 days movement after through the test of “Officine Panerai”. The 1940s watches all used Angelus movement, while the latest watches was based on Jaeger-LeCoultre movement. Watch case diameter is 45 mm, and the perfect combination of delicate watch ear and arc outer ring of watchcase, and screw-in watch back and crown ensured the100 meters waterproof depth.

MONT BLANC Watches

MONT BLANC was created by a stationer in1906 in German Hamburg. After a century, Mont Blanc has developed into a diversified high-end brand, including high-end stationery, watches, high quality leather goods, men's senior lining ornaments and so on. In 1911 before the “Mont Blanc” trademark was adopted the company was set in “Simplo Filler Pen Company” name. Now MONT BLANC International (GmbH) is in the Richemont group. Its logo is "White six angle star". Mont Blanc brand represents the elegant and constant life quality, reflects today society's pursuit and praise for cultural, quality, design, tradition and excellent technology, while the elegant “white six angle star” Mark has become the representative of excellent quality and perfect technology. Mont Blanc name means the highest mountain in European -- Mont Blanc Mountain.

 

In 1997, Mont Blanc watch series entered into the market.

 

By virtue of the Swiss matchless watch making technology, Mont Blanc watches series skillfully combines excellent tradition and perfect design, 18K gold, gold-plating, refined steel and sports watches four series are accurate timing masterpiece; gold or steel watch case matches up with shiny jet watch dial, white six angle stars on watch crown and “Meisterstück” word engraved on the side of watchcase convey its excellent quality which comes down in one continuous line with the world famous Mont Blanc pen products. The newest member of Mont Blanc sports watch "fast flying back start" automatic timing wrist watch was known as a model of innovative function and avant-garde design.

 

Mont Blanc not only uses good products to create elegant life taste, but also supports the development of cultural undertakings. It established in 1992 the Mont Blanc culture fund, and annually "Mont Blanc International Art Patron Award" was used to cite global arts patrons who in long-term supported the arts undertakings. Mont Blanc also in a long-term sponsors and supports the international Orchestra consisting of multinational youth music talents, to promote elegant and graceful art and promote world peace.

 

Besides immortal good products, Mont Blanc also brings us the art and philosophy of life.

Brand History of TISSOT

Swiss TISSOT watches, over 150 years of exquisite watch making history, since 1853 was committed to continuously manufacturing perfect and precision watches and clocks. The watches produced in Switzerland Le Locle plant all are famous all over the world with the rich creativity, excellent quality and exquisite workmanship. Several centuries the watches it launched was epoch-making and were dwelled upon with great relish by people, such as in 1904 "tsar watch" specifically for the Russian Hired officer, in 1953 the first launched automatic world time watch - Navigator, in 1971 the world's first glue watch IDEA 2001, in 1985 the world's first Rock Watch produced by stone, in 1988 the world's first Wood Watch produced by the wood, in 2002 the global first touch inductive watch T-Touch, and in 2005 the worldwide first watch both having touch induction and 150 countries world time - Navigator 3000, which showed Tissot's innovation and the reason why it kept in the world's top watch brands.

 

In 1853, TISSOT was born in a small town of Switzerland only 8500 residents. As the founder of brand, Charles-Félicien's son - Charles-Emile Tissot from the start has planed to expand this brand into the abroad. The spirit of daring to take a risk is still the cornerstone of the brand growth.

 

So in 1858, Charles-Emile carried a pocket watch sample and leaved small town and came to Russia ruled by tsar. After Tissot pocket watch entered into the market having huge population number, it was welcomed by Russian nobleman.1904 tsar army watch was specially designed for the Russian Imperial Guard officials, “the Order of the Star” decoration on the back of this watch now is still copied into collections. Charles-Emile, in almost twenty years, from St Petersburg to Okhotsk coast, crossed the vast Russia Empire.

 

Although at that time Russia was the largest overseas market of TISSOT, Charles-Emile’s eyes were much more than this and he also noticed the United States and Latin America. In 1848, he for the first time visited there, but he didn't really start business until 1866 with the United States and Latin America. In the Chicago World Exposition in1893, Charles – Emile became one of Swiss reviewers.

 

With TISSOT’s expansion in Europe, they got a certain number of medals, including at the Paris World Fair (1878 silver, 1889 gold), in Anvers (1890 gold) and Geneva (1896 gold) and so on; in 1900 at the Paris exposition, a famous actress Sarah Bernhardt wore a TISSOT watch, which let many world-famous people have joined in the Tissot watch owners, including the 1947 South American singer Carmen Miranda, and in 1960 Monaco royal family members have also visited Tissot’s factory and was given Tissot watches as gift. TISSOT brand in 1983 joined in the Swatch group, and Global president Mr. Hayek thought TISSOT 150 year’s history of innovation and brave spirit and the brand image are exactly the same with the groups’. From locating in a small town to expanding into global five continents 150 countries, and becoming the brand of representing Swiss watches Quality and precision, TISSOT is a legend. It tells the world about that this brand continues to grow, continues to introduce new design, new technology achievements, and lets the customers who are always full of surprises. Exactly as the purpose of TISSOT: the extraordinary creativity derived from the tradition.

New Products of Panerai

In 2005, P.2002 watch movement is the first one researched and developed by Panerai itself. Power storage for 8 days watch adopted this hand mechanical movement that represented the latest technology. This watch movement consists of 245 parts (among them 191 parts are not the same), and its main power storage is designed in a new device, comprising three gossamer rod (Panerai’s patent) and a frequency of 4 Hz free induction balance pendulum, and vibration frequency is 28800 times per hour. Horizontal dynamic storage display (Panerai’s patent) is located in the six o'clock position. P. 2002 movement also has GMT, local time of above 12 hours, as well as the a.m. and p.m., hour, minutes and seconds. Time regulating system adopts zeroed device, when the crown is pulled out, the pendulum stops and the second hand backs to zero, which guarantees watch and standard time adjusting are extremely precision. Because of complicated technology, Panerai spent four years to complete the research and development of this watch movement.

 

In 2006 Panerai in "SIHH Geneva High-grade Horologe Exhibition” published 2006 new Panerai watches series and Ferrari watch series. Following in 2005 it launched the first watch movement researched and developed by itself - P.2002 and RADIOMIR power storage for 8 days GMT watch that used this self-produced watch movement, this year Panerai made persistent efforts to launch the second watch that used Panerai homemade movement - Luminor power storage for 8 days GMT watch, and created the first watch series that matched up with the homemade watch movement - Manifattura Collection. Manifattura watch series absolutely followed the Panerai quality standards, and good quality was combined with precision technical performance and the unique watch style. In addition to Panerai new watch series, another significant series was Ferrari watch series especially produced for Ferrari car factory. Appearance design of Ferrari watch carefully turned to car’s engine machinery and car body lines some details for guidance, and Ferrari car distinctive style was visible in this watch. Ferrari watch series were divided into Granturismo and Scuderia two series. Granturismo series conveyed elegant sport style. Scuderia series showed strong and car element. Two watch series all showed delicate sport style and sophisticated technology connotation.

 

In 2007, following ten years ago successfully launched Panerai brand and in 2005 launched P.2002 movement, Panerai again proudly announced to introduce three movements entirely designed, planed and produce by Panerai itself, which provided power for the brand's future works. Panerai recently opened the first store in Hong Kong besides in Italy, and this also was the first time this brand opened the store since in 2001 it reopened family store in Florence. This store was located in the Prince Building of Central Hong Kong, covered an area of 45 square meters. The store's design was responsible by famous Italy architect and was completed under the art supervision of Panerai Italy headquarters. Designers kept the brand’s important element, and combined ancient with modern characteristics, then integrated into the new environment.

The development of Panerai Ⅰ

In 1956, on demand of Egyptian Navy, Panerai especially produced an outsize Radiomir wrist watch. Its driving Angelus movement has storage power up to eight days, and rotation scale interval of watchcase is five minutes, and it can calculate diving time. In addition, watch factory for other Mediterranean many nations’ navy limitedly produced wrist watches (approximately 30).The same year, Panerai in Italy patented the protection device of watch crown, and this device could lock watch crown to reach the waterproof effect. This invention was patented in the United States in 1960.

 

In 1972 Giuseppe Panerai died. His business was taken over by engineer Dino Zei, and he renamed the family business to Panerai Company limited. Watch factory continued to cooperate with Italy navy, to provide wrist watch, tools and various precision instruments for it.

 

In 1980 Panerai designed a wrist watch that could withstand pressure of 1000 meters depth in sea. The watchcase of this watch prototype was made of titanium alloy, with mechanical automatic winding movement, rubber watchstrap, and tritium was inlaid in the watch dial and pointer had luminous effect. 

 

In 1993 Panerai opened civil market and introduced several limited editions, including Luminor, Luminor Marina and Mare Nostrum chronograph series.

 

In 1995 watch factory launched Slytech special series watches. “Sly” is nickname of actor Sylvester Stallone. As a watch fans, when he filmed movie “Daylight”, because of the need to the film content, he ordered a “Submersible” watch from Panerai. Subsequently, he again ordered a “Daylight” wrist watch with white watch dial and a “Mare Nostrum” watch improved by himself from Panerai. On the back of these works were carved Stallone’s signature.

Panerai Watches Ⅰ

Founder: Giovanni Panerai (1825 -1897)

 

Country: Italy

 

Creation time: 1860

 

Founding location: Florence, in Italy

 

Product categories: high-end watches in the field of sports, leisure.

 

Attached to company: Richemont group

 

PANERAI was founded in 1860 and was famous for precision machinery and excellent quality. In the beginning it for Italy Royal Navy produced precision instruments and watches. Now Panerai has become world famous advanced sports watch brand. By virtue of design inspiration from the sea, Panerai was targeted for high-end watches brand in the field of the sport, leisure. Design style of Italy and the Swiss professional technology make every watch having a distinctive brand style and excellent quality.

 

1860 Giovanni Panerai (1825 - 1897) was founder of family enterprise. He in Ponte Alle Grazie of Florence set up a watch workshop and established interactive relationship with the Swiss respected well-known watch factory. After Giovanni Panerai died, his son Leon Francesco inherited his father's business.

 

From 1890 to 1900 Giovanni Panerai’s grandson Guido Panerai (1873 - 1934) expanded the family business scope, joined the production of precision instruments, and became designated supplier of Italy Royal Navy.

 

In 1900 Panerai moved watch workshop to San Giovanni square in Florence; this workshop now is still watch factory shop. "Orologeria Svizzera" on signboard of the entrance so far could be made out, which so obviously emphasizes honorable Swiss blood of Panerai brand. In addition, watch factory started for the Italy Defense Ministry to provide optic and machinery tools.

 

In 1910 watch factory begun to R & D luminous material to be used in the instrument dial, sight and telescope device, finally it successfully combined zinc sulfide and radioactive bromine, developed”Radiomir” having luminous effect. If the mixture is placed in a small glass tube, which can effectively make life longer. Guido Panerai, with the success of this invention, obtained patents in Italy and other countries.

OMEGA watches

World-renowned OMEGA watch was born in Switzerland and has a history of more than 150 years. OMEGA (W) is the 24th letter of Greek, also is the last one. It symbolizes the beginning and end of things, the first and the last. On behalf of the "excellence, perfection, achievement" extraordinary quality, it interpreted Omega’s search for "excellence quality" business philosophy and "admiring tradition, and active in innovation" spirit.

 

Omega in sailing, track and field, swimming and other world-class events is used as the standard time, and often sponsors golf tournament in Europe, was awarded for thirty-one times the designated timer of Olympic Games. OMEGA has four series of the world's most famous products: the constellation series of fashionable and elegant appearance, sea horse professional diving series specially designed for sport enthusiasts, super giant series designated as a space mission timer, noble and elegant flying saucers series.

 

For one hundred and fifty years, Omega steadily took the pioneer position of the world watch making industry and established great achievement. In space, super giant professional series is not only the watch worn on the moon, but also has helped to save the Apollo 13 astronaut and has gotten "Snoopy Award” issued by NASA.

 

In the aspect of sports, Omega is the designated timer of the 21st Olympic Games (including swimming and competition events requiring extreme accuracy) and Auto Racing Team Championship (CART) held in the United States, Canada, Australia and Japan.

 

In the aspect of science and technology and design, OMEGA not only has the innumerable accurate record and excellent design, pioneers a number of techniques, such as making the world's first Mid-Tourbillon watch.

 

In the world of OMEGA, only watch with outstanding quality can be displayed in senior shop window of more than one hundred and thirty countries.

 

The world's celebrities such as Cindy Crawford, Pierce Brosnan, Michael Schumacher and Martina Hingis all choose Omega to wear. As the industry leader, they always reflect the essence of OMEGA. No matter their faces, talk or move can reflect the elegant temperament, careful thought and brilliant achievements behind every OMEGA watch.