Brand History of TISSOT

Swiss TISSOT watches, over 150 years of exquisite watch making history, since 1853 was committed to continuously manufacturing perfect and precision watches and clocks. The watches produced in Switzerland Le Locle plant all are famous all over the world with the rich creativity, excellent quality and exquisite workmanship. Several centuries the watches it launched was epoch-making and were dwelled upon with great relish by people, such as in 1904 "tsar watch" specifically for the Russian Hired officer, in 1953 the first launched automatic world time watch - Navigator, in 1971 the world's first glue watch IDEA 2001, in 1985 the world's first Rock Watch produced by stone, in 1988 the world's first Wood Watch produced by the wood, in 2002 the global first touch inductive watch T-Touch, and in 2005 the worldwide first watch both having touch induction and 150 countries world time - Navigator 3000, which showed Tissot's innovation and the reason why it kept in the world's top watch brands.

 

In 1853, TISSOT was born in a small town of Switzerland only 8500 residents. As the founder of brand, Charles-Félicien's son - Charles-Emile Tissot from the start has planed to expand this brand into the abroad. The spirit of daring to take a risk is still the cornerstone of the brand growth.

 

So in 1858, Charles-Emile carried a pocket watch sample and leaved small town and came to Russia ruled by tsar. After Tissot pocket watch entered into the market having huge population number, it was welcomed by Russian nobleman.1904 tsar army watch was specially designed for the Russian Imperial Guard officials, “the Order of the Star” decoration on the back of this watch now is still copied into collections. Charles-Emile, in almost twenty years, from St Petersburg to Okhotsk coast, crossed the vast Russia Empire.

 

Although at that time Russia was the largest overseas market of TISSOT, Charles-Emile’s eyes were much more than this and he also noticed the United States and Latin America. In 1848, he for the first time visited there, but he didn't really start business until 1866 with the United States and Latin America. In the Chicago World Exposition in1893, Charles – Emile became one of Swiss reviewers.

 

With TISSOT’s expansion in Europe, they got a certain number of medals, including at the Paris World Fair (1878 silver, 1889 gold), in Anvers (1890 gold) and Geneva (1896 gold) and so on; in 1900 at the Paris exposition, a famous actress Sarah Bernhardt wore a TISSOT watch, which let many world-famous people have joined in the Tissot watch owners, including the 1947 South American singer Carmen Miranda, and in 1960 Monaco royal family members have also visited Tissot’s factory and was given Tissot watches as gift. TISSOT brand in 1983 joined in the Swatch group, and Global president Mr. Hayek thought TISSOT 150 year’s history of innovation and brave spirit and the brand image are exactly the same with the groups’. From locating in a small town to expanding into global five continents 150 countries, and becoming the brand of representing Swiss watches Quality and precision, TISSOT is a legend. It tells the world about that this brand continues to grow, continues to introduce new design, new technology achievements, and lets the customers who are always full of surprises. Exactly as the purpose of TISSOT: the extraordinary creativity derived from the tradition.