The development of Panerai Ⅱ

In 1997 Vendôme group (now the Richemont group) purchased Panerai brand, took over the production of watch, compass, flashlight and depth measuring instrument. Watch factory began to launch new products, to enhance production quality. Originally as designated watches for the Italy naval forces, since launched in the global market, it increasingly demonstrated significant international status.

 

In 1998 Panerai for the first time launched mechanical automatic winding watches in the international market: Luminor Submersible, Luminor GMT, and Luminor Power Reserve that could display the residual energy of movement.

 

In 1999 at the Geneva International Exhibition of advanced clocks and watches, Panerai introduced several modern series that had through great innovation, including Panerai Luminor watch having small watchcase, diameter up to 40 mm, with metal watchstrap; another one Luminor chronograph, with timing function, and its watchcase had been redesigned and completely followed usual aesthetics of the watch factory; another one Panerai Luminor timing watch, using titanium alloy and fine steel two kinds of excellent materials to produce watch case and chain.

 

In 2000 Panerai designed Luminor Submersible - professional diving watch of 1000 meters, in full compliance with NIHS diving watch specification. It can withstand pressure underwater 1000 meters, and the thickness of surface’s sapphire crystal glass is up to 5.1 mm, and watch case thickness is up to 3 mm, with a helium valves special for decompression.

 

In 2004 Radiomir series became more prominent because of “8 Days” watches. This wrist watch was very retro and again used the key of modern mechanical watches – hand winding power storage for 8 days movement after through the test of “Officine Panerai”. The 1940s watches all used Angelus movement, while the latest watches was based on Jaeger-LeCoultre movement. Watch case diameter is 45 mm, and the perfect combination of delicate watch ear and arc outer ring of watchcase, and screw-in watch back and crown ensured the100 meters waterproof depth.

MONT BLANC Watches

MONT BLANC was created by a stationer in1906 in German Hamburg. After a century, Mont Blanc has developed into a diversified high-end brand, including high-end stationery, watches, high quality leather goods, men's senior lining ornaments and so on. In 1911 before the “Mont Blanc” trademark was adopted the company was set in “Simplo Filler Pen Company” name. Now MONT BLANC International (GmbH) is in the Richemont group. Its logo is "White six angle star". Mont Blanc brand represents the elegant and constant life quality, reflects today society's pursuit and praise for cultural, quality, design, tradition and excellent technology, while the elegant “white six angle star” Mark has become the representative of excellent quality and perfect technology. Mont Blanc name means the highest mountain in European -- Mont Blanc Mountain.

 

In 1997, Mont Blanc watch series entered into the market.

 

By virtue of the Swiss matchless watch making technology, Mont Blanc watches series skillfully combines excellent tradition and perfect design, 18K gold, gold-plating, refined steel and sports watches four series are accurate timing masterpiece; gold or steel watch case matches up with shiny jet watch dial, white six angle stars on watch crown and “Meisterstück” word engraved on the side of watchcase convey its excellent quality which comes down in one continuous line with the world famous Mont Blanc pen products. The newest member of Mont Blanc sports watch "fast flying back start" automatic timing wrist watch was known as a model of innovative function and avant-garde design.

 

Mont Blanc not only uses good products to create elegant life taste, but also supports the development of cultural undertakings. It established in 1992 the Mont Blanc culture fund, and annually "Mont Blanc International Art Patron Award" was used to cite global arts patrons who in long-term supported the arts undertakings. Mont Blanc also in a long-term sponsors and supports the international Orchestra consisting of multinational youth music talents, to promote elegant and graceful art and promote world peace.

 

Besides immortal good products, Mont Blanc also brings us the art and philosophy of life.

Brand History of TISSOT

Swiss TISSOT watches, over 150 years of exquisite watch making history, since 1853 was committed to continuously manufacturing perfect and precision watches and clocks. The watches produced in Switzerland Le Locle plant all are famous all over the world with the rich creativity, excellent quality and exquisite workmanship. Several centuries the watches it launched was epoch-making and were dwelled upon with great relish by people, such as in 1904 "tsar watch" specifically for the Russian Hired officer, in 1953 the first launched automatic world time watch - Navigator, in 1971 the world's first glue watch IDEA 2001, in 1985 the world's first Rock Watch produced by stone, in 1988 the world's first Wood Watch produced by the wood, in 2002 the global first touch inductive watch T-Touch, and in 2005 the worldwide first watch both having touch induction and 150 countries world time - Navigator 3000, which showed Tissot's innovation and the reason why it kept in the world's top watch brands.

 

In 1853, TISSOT was born in a small town of Switzerland only 8500 residents. As the founder of brand, Charles-Félicien's son - Charles-Emile Tissot from the start has planed to expand this brand into the abroad. The spirit of daring to take a risk is still the cornerstone of the brand growth.

 

So in 1858, Charles-Emile carried a pocket watch sample and leaved small town and came to Russia ruled by tsar. After Tissot pocket watch entered into the market having huge population number, it was welcomed by Russian nobleman.1904 tsar army watch was specially designed for the Russian Imperial Guard officials, “the Order of the Star” decoration on the back of this watch now is still copied into collections. Charles-Emile, in almost twenty years, from St Petersburg to Okhotsk coast, crossed the vast Russia Empire.

 

Although at that time Russia was the largest overseas market of TISSOT, Charles-Emile’s eyes were much more than this and he also noticed the United States and Latin America. In 1848, he for the first time visited there, but he didn't really start business until 1866 with the United States and Latin America. In the Chicago World Exposition in1893, Charles – Emile became one of Swiss reviewers.

 

With TISSOT’s expansion in Europe, they got a certain number of medals, including at the Paris World Fair (1878 silver, 1889 gold), in Anvers (1890 gold) and Geneva (1896 gold) and so on; in 1900 at the Paris exposition, a famous actress Sarah Bernhardt wore a TISSOT watch, which let many world-famous people have joined in the Tissot watch owners, including the 1947 South American singer Carmen Miranda, and in 1960 Monaco royal family members have also visited Tissot’s factory and was given Tissot watches as gift. TISSOT brand in 1983 joined in the Swatch group, and Global president Mr. Hayek thought TISSOT 150 year’s history of innovation and brave spirit and the brand image are exactly the same with the groups’. From locating in a small town to expanding into global five continents 150 countries, and becoming the brand of representing Swiss watches Quality and precision, TISSOT is a legend. It tells the world about that this brand continues to grow, continues to introduce new design, new technology achievements, and lets the customers who are always full of surprises. Exactly as the purpose of TISSOT: the extraordinary creativity derived from the tradition.